ZURICH: The Panini Online Sticker Album for the 2014 FIFA World Cup™, hosted on FIFA.com thanks to the support of Presenting Partner Coca-Cola, has been launched today. Football fans across the world can now collect and trade virtual stickers of the players and teams who will be taking centre stage at FIFA’s showpiece event in June and July.
FIFA Marketing Director Thierry Weil said; “The launch of the Panini FIFA World Cup Sticker Album is always a highlight event in the lead-up to the FIFA World Cup and I am pleased that we are able to provide this experience to fans virtually through FIFA.com. In 2010, over 1.4 million users registered for the South African edition of the virtual album, with a third of those managing to complete their entire collection, and I have no doubt the 2014 edition will engage even more collectors across the world.”
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