ROME: The Italian football federation has extended and expanded its equipment and licensing deal with Puma.

The new agreement sees Puma remain the official technical supplier of all associated FIGC teams whilst acquiring additional global marketing rights. Additionally, the brand also remains the exclusive master licensee of the body, with responsibility for managing the entire global licensing portfolio of FIGC assets.

Financial terms of the deal have not been released, but a statement confirming the agreement said the contract ‘will entail shared marketing investment allocated to core areas of focus within the FIGC programme including youth development, women’s football, countering racism and the internationalisation of the FIGC brand.’

Puma has been a partner of the FIGC since 2003. The new deal runs into the next decade.

“Extending this long standing partnership with the FIGC is extremely important to Puma and is another key step towards our goal to become the ‘Fastest Sport Brand in the World’,” said Puma chief executive Björn Gulden.

“The FIGC with all its heritage and class is a major ingredient in our football portfolio and there is a clear vision amongst their new senior management that we share and are enthusiastic to support.”


SoccerexPro Daily
Tuesday 31st March 2015
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