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Man City and Nexen Tire sign historic deal
Man City and Nexen Tire sign historic deal
Soccer side’s sleeve sponsorship is a Premier League first. ..
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Hero MotoCorp to sponsor Fifa U17 World Cup
Car manufacturer is the second company to sign up as a national supporter…
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International Champions Cup nets six sponsors
Chinese leg of pre-season soccer tournament reveals partners for 2017. ..
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Ahmad elected as new CAF president
Madagascan ends Issa Hayatou’s 29-year reign…
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Football clubs and e-sport: a marriage of convenience?

KPMG´s Football Benchmark team looks into the nascent relationship between football clubs and e-sports.

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Football clubs and e-sport: a marriage of convenience?
Premier League shirt sleeve branding: all you need to know
Premier League shirt sleeve branding: all you need to know

Chris Beadle, director of Zonal Sports gives his observations about the potential benefits, challenges and pitfalls on the Premier League’s new sleeve sponsorship oppurtunity.

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