The agreement will see the British brand benefit from major marketing and branding rights for the duration of the tournament and, according to a report from SoccerexPro, “it will be able to offer its clients various unique experiences at the competition.”
The deal is an extension of FIFA’s World Cup sponsorship deal with Sunseeker’s Chinese parent company, Dalian Wanda, which runs until 2030.
Phil Popham, chief executive of Sunseeker International, said: “We are absolutely thrilled to be partnering with the FIFA World Cup in Russia. The Wanda partnership has provided Sunseeker with access to the largest sporting event on the planet which is just incredible.
“This is not only the most prestigious marketing initiative for Sunseeker but for the marine industry as a whole and it will allow us to create some fantastic experiences for our clients as well as giving unprecedented exposure to the Sunseeker brand.”