LONDON: The Royal Moroccan Football Federation (FRMF) has appointed London-based VERO Communications as the lead international communications and strategy agency to the Morocco 2026 FIFA World Cup bid.
VERO will work with the Federation and the Morocco 2026 Bid Committee to help shape the vision of a welcoming, passionate and authentic tournament in one of Africa’s most dynamic nations. VERO will be the lead agency on all aspects of international media and social media communications and work closely with bid leaders on overall campaign strategy.
VERO’s appointment comes after a hugely successful 2017 for the agency, which included advising Paris in its successful campaign to win the right to host the 2024 Olympic and Paralympic Games, as well as Andrew Parsons in his election as President of the International Paralympic Committee.
Mike Lee, Chairman of VERO Communications, said: “We are delighted to be joining the Morocco 2026 Bid at this time and look forward to this exciting journey all the way to the FIFA Congress in June.
“Morocco is a truly welcoming country with an authentic passion for football, providing excellent conditions for players, easy for fans to access and get around and all in a single time zone. Its location at the crossroads of Europe and Africa, and East and West, means it also offers FIFA a superb commercial proposition.
“This promises to be a very interesting campaign as a country from Africa seeks the honour to host the most important footballing event on the planet.”
About VERO Communications
VERO was established in 2006 by Mike Lee OBE, former Director of Communications and Public Affairs for London’s successful 2012 Olympic bid. It offers a narrative-based and campaigning approach to all communications and brand building.
A full list of VERO’s client and campaign experience can be found at www.verocom.co.uk
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