FC INTERNAZIONALE MILANO AT MILAN DESIGN WEEK: “INNOVATIVE PASSION” PRESENTED TODAY
— SUNING ANNOUNCES THE OPENING OF “SUNING ITALY OFFICE”
— Milan Italy – A unique space, linking together the nerazzurri colours and the innovation of
Suning Smart Retail, “Innovative Passion” was presented today to the press in a location in the Tortona area, at
the heart of Milan Design Week “Fuorisalone”.
For its first participation in the most important event dedicated to design in the world design capital of Milan,
Inter and Suning have created three installations. “Emotional wall” describes to the European audience its
Artificial Intelligence technology for home automation, Suning BIU; “Magic Mirror” represents the
implementation of facial recognition tools to the retail industry.
“Colours of Passion”, the centre-piece of the exhibition, is a de-structured reproduction of the Inter crest, a
symbol for the evolution of the brand through technology and innovation, illuminated by the emotions of all
its fans worldwide.
It is an honour for FC Internazionale Milano to take part in Milan Design Week and once again contribute to
the cultural development of the club’s city and home.
“The Nerazzurri and the city of Milan are not only linked by our shared history, but also by our commitment to
elegance, style and culture,” said Inter CEO Alessandro Antonello. “These have always been synonymous both
with the city of Milan and Inter – and we now have the pleasure and the privilege to create this with Suning.
Through Innovative Passion, we are sure that we will be able to share with the visitors many of the values that
inspire our club, to represent the city of Milan and strive for ever-greater achievements, both inside and
outside the pitch.”
This project was created to focus the attention on the customer experience that connects Inter and Suning,
both of whom are striving to use new technologies for the benefit of their clients: whether through the
stadium experience and Inter Media house productions on the one hand, or innovative business practices on
Suning Holdings Group started operations this month for the opening of Suning Italy Office in the near future,
revealing plans for three more overseas offices in the UK, France and Germany by the end of 2018. The
Chinese company’s intention is to introduce stylish and high-quality home and fashion products from Europe
into China as it seeks to cater for a new generation of consumers.
About F.C. Internazionale Milano S.p.A.
Founded in 1908, F.C. Internazionale, or Inter, is globally renowned as one of the world’s most successful
football teams. Suning Holdings Group acquired the majority stake of the club in in June 2016.
The club’s trophy haul includes 18 Italian league titles, 7 Coppa Italias, 5 Italian Super Cups, 3 UEFA Cups, 2
European Cups, 1 UEFA Champions League, 2 Intercontinental Cups and 1 FIFA Club World Cup. Inter is one
of the seven teams to have done the treble – Champions League, national championship and national cup – in
the same year (2010), and the only Italian club never to have been relegated in its 109-year history. Inter is a
global brand with more than 300 million followers worldwide.
Inter’s home is the Stadio Giuseppe Meazza, a top class arena that is among the world’s most famous and
frequently visited stadiums, with over four million tourists each year.
For more information see www.inter.it
Founded in 1990, Suning is one of the leading commercial enterprises in China with two public companies in
China and Japan respectively. In 2017, Suning Holding ranked second among the top 500 private-owned
enterprises in China with annual revenue of 65.7 billion USD (412.95 billion RMB). With the mission of
“Leading the Ecosystem across Industries by Creating Elite Quality of Life for All”, Suning has strengthened
and expanded its core business through eight vertical industries: Suning.com, Logistics, Financial Services,
Technology, Real Estate, Media & Entertainment, Sports, and Investment, among which Suning.com was listed
on the 2017 list of Fortune Global 500.