PARIS: French champions Paris Saint-Germain will end their shirt sponsorship deal with Emirates at the season’s end.

The Ligue 1 giants’ playing tops have displayed the Dubai-based airline’s logo since 2006, with the company reportedly paying the club between €25 million (US$29 million) and €30 million (US$35 million) annually.

Repots in France have suggested that the break is over financial terms with PSG president Nasser Al-Khelaifi wanting €80m per year. However the prospect of the Qatari-owned club renewing with the airline was always remote amid the current Gulf political and economic dispute.

French sports paper L’Equipe says that PSG have already started the search for a replacement for Emirates, with an Asian company in insurance or electronics a possibility.

Qatar Airways has also been touted as a potential replacement, although a deal with the airline could arouse suspicion with UEFA, the European governing body, given the club’s ownership ties to the Gulf nation.

PSG begin the defence of their Ligue 1 title on Sunday when they host Stade Malherbe Caen at the Parc des Princes.