SOCIAL MEDIA TELLS THE STORY OF THE INAUGURAL EUROPEAN CHAMPIONSHIPS
Athletes, spectators, sports fans, individuals and families from across Europe joined in the conversation on social media around the inaugural European Championships with more than 750 million impressions using the official hashtags on social media by the end of the final day (12 August 2018).
The European Championships channels including Facebook, Twitter and Instagram have been bursting with content showing competition highlights, medal moments and people’s own experiences from watching the sporting action, visiting the Festival 2018 sites and taking part in the cultural activities.
James Mulligan, Head of Communications & PR for European Championships Management, said: “The social media numbers we’ve seen for the multi-sport European Championships so far are fantastic. We have reached 750 million impressions on social media by the end of the final day across social for any content including the official hashtags, whether produced by the Federations, host cities, media, broadcasters, fans or athletes.”
“The stakeholders have worked together on different innovations, such as pushing various types of content directly to athletes’ social feeds across all the sports, and the athletes have really engaged with us on this to boost numbers.
“We are collating the website statistics across all our stakeholder channels and the numbers are looking good. And, of course, we’ve seen massive broadcast figures, so it will be interesting to see what the live streaming figures have been.”
“We’re pleased with what has been achieved for a ‘new’ event. The Berlin and Glasgow channels have successfully excited spectators and wider audiences beyond their expectations, the central European Championships channels have told the official sports story across all seven sports and will serve as legacy channels for the future, while the Federation channels told their own sport’s stories.”
The official hashtags were #Glasgow2018, #TheMoment, #Berlin2018 and #EC2018.
FOR MORE INFORMATION CONTACT:
Glasgow 2018 European Championships Comms Desk, firstname.lastname@example.org.
NOTES TO EDITORS
GLASGOW 2018 BACKGROUND INFORMATION:
1. The 2018 European Championships will be staged by the European Federations and the Host Cities of Glasgow and Berlin. Further information is available at https://www.
2. The Glasgow 2018 event will be held between 2nd and 12th August and the European Athletics Championships will be between 7th and 12th August in Berlin. Further information is available at www.glasgow2018.com
3. The European Broadcasting Union (EBU), the umbrella body for Europe free-to-air channels, will be the broadcast partner for the Championships, with a potential television audience of around 1.03 billion.
4. More than 3,000 athletes will travel to Scotland as part of a total delegation of around 8,500 including officials, media and others. A further 1,500 athletes will compete in Berlin.
5. Glasgow and Scotland will host 12 sports – Diving, Open Water Swimming, Swimming, Synchronised Swimming, Road Cycling, Track Cycling, BMX, Mountain Biking, Golf Team Championships, Gymnastics, Rowing and Triathlon – across 12 venues in partnership with the city of Berlin which will host the Athletics.
6. Festival 2018 is the world-class arts and culture programme that will complement the 11 days of sporting events in Glasgow and Scotland with a host of free activities for the whole family to enjoy. Further information is available at www.glasgow2018.com/festival
7. Glasgow 2018’s official partner level sponsors are Glasgow City Council, Scottish Government, Strathmore and SPAR International. For more information on Glasgow 2018’s full sponsor family, please visit www.glasgow2018.com/
8. Glasgow 2018 will celebrate the Scottish Government’s Year of Young People (YOYP) 2018 – inspiring Scotland through its young people aged 8 to 26 by celebrating their achievements, valuing their contributions to communities and creating new opportunities for them to shine locally, nationally and globally: yoyp2018.scot
Glasgow – UK Council of the Year 2015