Premier League seals multi-year Coca-Cola deal
Premier League seals multi-year Coca-Cola deal
Soft drink giant becomes seventh partner of English soccer’s top flight…
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Jordan Brand and PSG confirm long-rumoured collaboration
French soccer giants to debut ‘Jumpman’-branded kits next week….
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Real Madrid renew Sanitas partnership for three seasons
Healthcare provider remains a third-tier partner of La Liga giants…
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Uefa extends Europa League deal with Fedex
New agreement takes relationship through 2021…
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Amazon, Eleven Sports and EFL iFollow: The impact of the digital broadcast revolution

Edward Willis, sports business and marketing manager at Sports Marketing Surveys, discusses how rights holders are reacting to a shifting broadcast landscape and what this means for viewers.

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Amazon, Eleven Sports and EFL iFollow: The impact of the digital broadcast revolution
Spotlight: Interview with Movistar Riders
Spotlight: Interview with Movistar Riders

Soccerex interview Carlos Ranedo, chief revenue officer of Movistar Riders, a club dedicated to the development of eSports. He explains the reasons behind the growth of this global phenomenon.

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Using social media for good: Inside Beko and Barcelona’s €1m Unicef fundraising campaign

Zeynep Yalım Uzun, chief marketing officer at Arçelik, Beko’s parent company, explains how it utilised its partnership with Spanish soccer champions Barcelona to ensure the initiative was a success.

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Using social media for good: Inside Beko and Barcelona’s €1m Unicef fundraising campaign
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