Real Madrid to build esports arena into Estadio Bernabeu redevelopment

September 27, 2018

Real Madrid to build esports arena into Estadio Bernabeu redevelopment

MADRID: Real Madrid has announced that the proposed expansion of the Estadio Santiago Bernabeu will include an esports arena.

Despite major moves from a variety of high-profile clubs both in and beyond Europe, Real Madrid have not yet ventured into the growing industry of esports. However, the competition space included in the stadium’s new design could change this.

A digital preview video of the planned upgrades pictures two esports teams, Furious Gaming and Isurus Gaming, in competition.

The project, which is to commence in 2019 and is expected to cost $617.2m will see the 70-year-old iconic venue given a thorough overhaul including a retractable roof.

President Florentino Perez estimates that the revamp will generate an extra $176.4m annually, with an events space also to be built as part of the renovation work on the 81,044-seater ground.

READ ALSO:

Real Madrid include esports facility in Bernabeu revamp

US$617 million stadium renovation to feature esports arena…

Inter Milan chairman close to Oxford United takeover

Move could see Suning Group take remaining Inter stake….

West Ham scope out new trading deal

Scope Markets agrees global partnership with Premier League soccer club…

River Plate partner with PES in shirt number deal

Agreement sees video game series secure branding in new inventory spot…

Making a splash: Inside the Premier League’s Coca-Cola deal

Premier League Managing Director Richard Masters and Jon Woods, General Manager of Coca-Cola Great Britain, discuss what represents a landmark deal for both English soccer’s top flight and the soft drink giant.

Making a splash: Inside the Premier League’s Coca-Cola deal

Scoring value: Arun Bhatoye on Hisense’s World Cup debut

Hisense UK’s Senior Marketing Manager Arun Bhatoye discusses sponsorship economics and Fifa.

Spotlight: Interview with Bill Dorsey, chief executive of the ALSD

Bill Dorsey, Founder and Chairman of the Association of Luxury Suite Directors (ALSD), explains the latest trends in venue and premium seating, an growing revenue stream for football (soccer) clubs and stadium owners.