TOKYO: Organisers of the 2020 Olympic Games in Tokyo have secured Visa as a Paralympic gold partner for the payment systems category. That brings the total number of Tokyo 2020 Paralympic Partners to 71.
Visa thus joins the highest tier of the domestic sponsorship programme,.
Tokyo 2020 president Yoshiro Mori acknowledged the company as the International Paralympic Committee’s “longest serving partner having first come on board in 2003.”
Stephen Karpin, representative director and country manager of Visa World Wide Japan, said: “It is a great honour to be a part of the Tokyo 2020 Paralympic Games.
“Visa embraces a vision of ‘a place where everyone is accepted everywhere, that’s where we want to be’ and the importance of promoting of inclusion and diversity guides our business.”
How it works . . .
Sponsorship of the Tokyo 2020 Paralympic Games is divided into two categories: the IPC’s Sponsorship Programme and Tokyo 2020 Paralympic Sponsorship Programme. Worldwide Paralympic Partners are granted the right to use the designation of the Paralympic Games and their emblem (but not including those of the Tokyo 2020 Paralympic Games).
The three remaining categories are designated for domestic sponsors.
The highest domestic tier comprises Tokyo 2020 Paralympic Gold Partners, the second tier consists of Tokyo 2020 Paralympic Official Partners and the third tier is made up of Tokyo 2020 Paralympic Official Supporters.
Domestic sponsors will also be core components of Tokyo 2020’s Marketing Programme, and until 2020 they will be indispensable partners both for the successful delivery of the Tokyo 2020 Paralympic Games and as partners of Japan’s Paralympic teams.
Accordingly, they will be accorded the rights to use Tokyo 2020’s Paralympic designations and imagery, including emblems, mascots and slogans.
In collaboration with all sponsors who take part in the Marketing Programme, the Tokyo 2020 Organising Committee will work to contribute to a brighter tomorrow for both Japan and the world.