LONDON: Andy Anson, who headed up England’s doomed bid to win host rights to the 2018 World Cup, has been named new ceo of the  British Olympic Association.

The 54-year-old, who joins from the financially-troubled Goals Soccer Centres where he has been ceo, has been an unpaid independent non-executive director of the BOA since 2011.

A BOA statement said: “With the BOA being completely independently funded to fulfil its objectives of taking athletes to the Olympic Games, Anson brings a wealth of commercial and marketing experience to support Team GB maintaining and growing its status as the nation’s most loved sports team. ”

Chair Sir Hugh Robertson said: “Andy is a very high-grade individual who has a unique combination of sports experience and commercial expertise. We are delighted to have him on board to lead Team GB into Tokyo 2020 and beyond.”

Anson said: “I have been fortunate to enjoy a rewarding career across different aspects of the sports industry over many years, but the BOA is an organisation close to my heart and I am extremely motivated to play a role in the future of the organisation on behalf of the athletes and the member national governing bodies.

“With Tokyo 2020 on the horizon I believe the BOA and Team GB has an exciting future ahead and I am delighted to be asked to lead a team of talented and dedicated professionals to ensure we give the athletes and sports every chance to succeed on sport’s biggest stage.”

Anson succeeds Bill Sweeney who took up a similar role at the Rugby Football Union.

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Great Britain and Northern Ireland.  Its mission is to develop, promote and protect the Olympic Movement in our territory in accordance with the Olympic Charter. The BOA achieves this through:                        

• Working in partnership with our members and key stakeholders to deliver world-leading services and support to enable British athletes to reach their full potential at the Olympic Games, Olympic Winter Games and other IOC-sanctioned events      

• Working in partnership with our members and key stakeholders to provide athletes with relevant support on the journey to, during and following their Olympic careers

• Engaging people throughout the United Kingdom to pursue their very own goals and dreams through the Olympic Values and the example of Team GB Olympians    

• Being the independent voice of Olympic Sport and collaborating with our members and other sport stakeholders, both domestically and internationally, to support the continued growth and overall health of the Olympic Movement in the UK    

For further information, please visit the Team GB website.