—- With just over a year to go to the Tokyo 2020 Olympic Games Team GB is delighted to announce that Britain’s biggest biscuit brand(1), McVitie’s, has joined its roster of official partners.
The well-loved biscuit brand, which has almost 180 years of British heritage making household favourites like McVitie’s Digestives, Hobnobs and Jaffa Cakes, has signed a partnership with Team GB until the end of 2020 which will be activated through consumer promotional activities, retail partnerships and internal colleague programmes.
Team GB is entirely independently funded and its commercial partnerships, such as the one with McVitie’s, allows the organisation to fund its objective of taking athletes and sports to the summer and winter editions of the Olympic Games.
Nick Bunker, Managing Director at pladis UK and Ireland (the owner of the McVitie’s) said: “We’re incredibly proud to be working with Team GB, bringing together Britain’s favourite team with Britain’s favourite biscuit brand. We know that the nation is passionate and proud of its British sporting heritage as are the 22 million households(2) up and down the UK who feel equal love for our McVitie’s brand, so this partnership feels like a very natural fit.
“We have exciting plans for the partnership and are looking forward to seeing it come to life ahead of the much-anticipated Games next year.”
Speaking on behalf of the British Olympic Association, who select, manage and lead Team GB, Commercial Director Tim Ellerton, said: “We’re delighted to welcome a great British brand in the shape of McVitie’s to the roster of supporters for Team GB as we head towards Tokyo.
“McVitie’s come on board at the perfect time as we prepare to launch our one year to go campaign for Tokyo 2020, which we have no doubt will be an incredible Olympic Games.”
The news comes just a week after McVitie’s, which is part of the global snacking company, pladis, announced it is partnering with mental health charity, Mind to launch a new campaign ‘Let’s Talk’ aimed at promoting mental wellbeing by encouraging people across the nation to get talking.
1 Nielsen Scantrack value sales 52 w/e 30.12.18
2 Kantar, Take Home Purchase, Total Sweet Biscuits, Worldpanel 52 w/e data to 30 December 2018
About The BOA:
The British Olympic Association (BOA) is the National Olympic Committee for Great Britain and Northern Ireland. Its mission is to develop, promote and protect the Olympic Movement in our territory in accordance with the Olympic Charter. The BOA achieves this through:
• Working in partnership with our members and key stakeholders to deliver world-leading services and support to enable British athletes to reach their full potential at the Olympic Games, Olympic Winter Games and other IOC-sanctioned events
• Working in partnership with our members and key stakeholders to provide athletes with relevant support on the journey to, during and following their Olympic careers
• Engaging people throughout the United Kingdom to pursue their very own goals and dreams through the Olympic Values and the example of Team GB Olympians
• Being the independent voice of Olympic Sport and collaborating with our members and other sport stakeholders, both domestically and internationally, to support the continued growth and overall health of the Olympic Movement in the UK
For further information, please visit www.TeamGB.com
pladis is one of the world’s leading snacking companies and home to beloved brands including McVitie’s and Ulker. pladis is also proud to distribute a range of GODIVA chocolates exclusively for consumer-packaged goods channels around the world.
pladis also owns regional brands such as Jacob’s, go ahead!, Carr’s, Flipz, BN, Verkade and many more, delighting consumers with products across the snacking category including sweet and savoury biscuits, wafer, cake, chocolate, gum and candy.
Formed in 2016, pladis is the proud steward of more than 300 years baking and confectionery heritage. The expertise of its more than 17,000-strong global workforce spans 34 factories in 13 countries, and is founded on collaboration, agility and resilience.
pladis is one of the fastest growing companies in the sector with annual revenues in 2017 of £3.5 billion. As a responsible business, delivering the highest quality products and exceptional service, pladis’ products are distributed to reach potentially 4 billion people across the world.
pladis people are passionate about collaboration and creation, using consumer insights and trends to fulfil its promise; ‘to bring happiness to the world with every bite’. This, combined with rapid speed to market, enables the company to bring its products from idea to on-shelf quickly, so they are available for consumers all over the world.
The company has already delivered a series of successful product innovations in the biscuit and chocolate categories since the group was created, which include GODIVA Masterpieces developed especially for grocery channels, McVitie’s Nibbles and McVitie’s Chocolate Digestive Thins – all products which have fast become favourites for consumers.