—- August 13 2019, London – Calacus has been appointed by Legends International, which develops and delivers commercial platforms for sports and leisure experiences, as it plans to grow its global business.


Legends International provides a range of services including feasibility and business planning, project development, ticketing and sponsorship sales, merchandising, retail, and food and drink provision and Calacus will work closely with Legends corporate communications team across the world.


Legends International were integral to the development of the new Tottenham Hotspur stadium and have played key roles on many other stadium projects including for Liverpool, Manchester City, Barcelona, Galatasaray and Real Madrid.


Calacus Managing Director, David Alexander, said: “The world of sport is changing dramatically and the needs of the consumer are now more important than ever before.


“Legends International understand how to get the balance between the needs of sports clubs and events and what amounts to excellent levels of service for sports fans and we are thrilled to be able to help them to tell their story.”


Legends International President Andrew Hampel commented: “Calacus has a superb international reputation in sports communications and will help to showcase our vast experience and the exciting projects we are currently involved with.”


Calacus was established in 2007 and current and recent clients include Spartan Race, IOC Executive Board Member Sergey Bubka, Red Bull Air Race, the Laureus World Sports Awards, Chance to Shine, Lympo, LeTou and ThinkMarkets.


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Founded in 2008, Legends is a holistic experiential services agency with more than 1,500 full-time and 30,000 seasonal team members globally.


Legends have delivered more than 1800 projects across six continents. Legends International, the international arm of Legends works with major organisations including Wimbledon, Manchester City, Tottenham Hotspur, Real Madrid and The Shard.


The Legends approach encompasses their acclaimed Global Planning, Global Sales and Hospitality divisions synchronising a 360-degree platform across its six services.


Feasibility & Business Planning: Legends Global Planning is the leading management consulting firm in sports, entertainment and leisure and provides data, analysis and solutions so clients can make key decisions in today’s competitive marketplace.


Project Development: Legends provides budget oversight, schedule and vision in building world-class venues on behalf of their owners.


VIP, Ticketing and Event Sales: Legends develops and executes plans for sales of ticketing, premium hospitality and special events at stadia and visitor attractions.


Sponsorship & Partnership: Legends’ sales experts create fully customised programs for each team, stadium and owner that they serve.


Food & Beverage: Legends are renowned for exceptional dining experiences from five-star feasts to local eats at the most iconic venues in sports.


Retail & Merchandising: Legends has established an award-winning retail operation based on five key initiatives: fan centric; innovation; quality guest service; employee training and utilising key data insights that drives sales.


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For media inquiries please contact:

David Alexander, Calacus PR on 07802 412424 OR

Ben Appleby, Calacus PR on 07731 769269 or