—- The FAW Trust is pleased to announce that David Adams has been appointed the new Technical
Director. The appointment follows a robust recruitment and selection process, during which Adams
emerged as the stand out candidate. He starts his new role at the beginning of November.

Adams achieved his UEFA Pro Licence in 2011 and has been a senior FAW Coach Educator for more
than 10 years. He also has a strong formal education background, achieving a PhD from South Wales
University in 2018 and was a Principal Lecturer at the University, developing the first football
coaching degree in partnership with the FAW Trust. He is a recognised expert in the field of coach
effectiveness.

Adams is an outstanding technician and, in addition to his Coach Education background, has
significant player development experience. From 2014 to 2017, Adams was Head of Coaching at
Swansea City FC, overseeing the development of a talented crop of players including present Wales
stars Dan James, Connor Roberts and Joe Rodon. During that time he won the U23's National
Championships and developed a Category 1 Academy programme. During the 2015/16 season David
became Joint Manager with Alan Curtis, guiding Swansea to 12 th  in the English Premier League. He
was also Head of Coaching and Player Development at Everton FC and Assistant to Garry Monk at
Middlesbrough FC.

FAW Trust Chief Executive, Neil Ward, said: “I am pleased to have secured a person of David’s
calibre as our Technical Director and look forward with confidence to him building on and expanding
the success of our world class Coach Education and Player Development programmes designed by
his predecessor, Osian Roberts.
“He will also play an instrumental role in improving the player pathway and supporting the
development of grass roots football.”
ENDS

FOOTBALL ASSOCIATION OF WALES PRESS RELEASE
FAW