—- Lausanne, November 7th, 2019, – In addition to the number of new domestic sponsors recently announced in the past weeks, Lausanne 2020 is proud to announce the signing of major Swiss brands, Le Gruyère AOP and Swiza.

These iconic Swiss brands will now partner with Lausanne 2020 as the official suppliers of cheese (Le Gruyère AOP) and the official supplier of knives (Swiza) during the 2020 Winter Youth Olympic Games.

Le Gruyère AOP is a cheese of very high quality, which has been hand-made in Gruyères and Western Switzerland for many centuries. As an iconic and traditional Swiss staple, Lausanne 2020 is proud to have Le Gruyère AOP onboard as an official supplier during the Games.

Swiza, a trusted 111 year-old brand, embodies “Swissness” and is quickly becoming the new standard of quality for versatile, durable, affordable and thoughtfully designed products. A brand that proudly continues the tradition and herit­age of quality built by the Swiss, Swiza is creating specially designed Lausanne 2020 branded knives inspired by the Games.

Philippe Bardet, Director of Interprofession Gruyère: ” Le Gruyère AOP is proud to participate in this beautiful event, the Lausanne 2020 Youth Olympic Games, in order to welcome and encourage young athletes to excel in their respective competitions.”

Grégoire Bouille, CEO of Swiza : “SWIZA® knives reflect emotion, aesthetics, a passion for perfection and a constant quest to surpass oneself. As Official sponsor and with these values in mind, SWIZA® supports Lausanne 2020 and its athletes whose courage and sporting achievements move, fascinate and push the boundaries of the possible.”

Lausanne 2020, CEO Ian Logan said, “We are incredibly proud of these important Swiss brands partnering with Lausanne 2020. The synergy between these iconic and trusted Swiss partners and the values of the Youth Olympic Games are a perfect match and we look forward to the continued work we will do together in the build up to the Games.” 

Many of the Lausanne 2020 branded products are now available at the official Lausanne 2020 store in the Flon. Make sure you stop by to get your official Lausanne 2020 gear or shop online: www.lausanne2020.sport/shop

About Lausanne 2020

The Lausanne 2020 Youth Olympic Games will take place from 9 to 22 January 2020 with 1,880 athletes (15-18 years old) from more than 70 countries. The competitions will take place in the cantons of Vaud (Lausanne, La Vallée de Joux, Leysin, les Diablerets, Villars), Valais (Champéry), Grisons (St. Moritz) and neighbouring France (Les Rousses, Les Tuffes stadium).

For more information on Lausanne 2020, please visit www.lausanne2020.sport

About Interprofession du Gruyère

The Interprofession du Gruyère was created in 1997 as the association of the three professions making Le Gruyère AOP possible: the milk producers, the cheese makers and the affineurs. The Interprofession is in charge of the management of the Le Gruyère AOP production, the quality and quantity management, the marketing and promotion of Le Gruyère AOP.

For more information, please visit www.gruyere.com


SWIZA® is a brand established since 1904 which quickly became the 2nd largest Swiss pocket knife brand in the world. SWIZA® had captured the heritage of the iconic Swiss pocket knife and blended it with contemporary functions, design and colors. Based in the Jura Mountains of Switzerland (in Delémont), SWIZA® brand is well known within the knife market for its Swiss innovation, authenticity, functionality and precision. Its state-of-the-art manufacturing facility is a jewel in the industry. With its team of highly skilled crafts-people, exclusive developments and worldwide patents, SWIZA® multi-tool pocket knives are like no others. SWIZA® vision embraces the needs of many types of customers; specialized sports, outdoor activities, lifestyle and household items, with the ability to customize and co-develop knives for small and large businesses.

Press contact Lausanne 2020

Media team – press@lausanne2020.sport

Press contact Interprofession du Gruyère


Contact Swiza

David Chazeau, Sales & Marketing – david.chazeau@swiza.com