OneFootball & Bundesliga International launch Free-To-Air broadcasting model in Latin America
Berlin, 30 September 2020 – Today, digital media company OneFootball and Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga, have announced a digital-first, Free-to-Air (FTA) broadcasting model for all Bundesliga matches in a number of Latin America’s major football markets.
With immediate effect, all Bundesliga matches during the 2020-21 season will be broadcast for free across nine countries in Latin America on OneFootball. The partnership will see live Bundesliga action streamed directly to fans across the Spanish-speaking markets of Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela. OneFootball is also an exclusive rights partner of the Bundesliga in Brazil.
The new partnership – which was facilitated by global sports business agency SPORTFIVE, media rights partner of Bundesliga International – will also see OneFootball broadcast the German Supercup, which this year features FC Bayern München and Borussia Dortmund, as well as the all-important promotion and relegation matches at the end of the season.
In addition to the live broadcasts by OneFootball, Bundesliga International will make certain matches available to local and FTA linear broadcasters on a non-exclusive basis.
The partnership reflects OneFootball’s ambition to be the ultimate destination for everything football and provide fans with a complete, flexible and affordable offering. Through its platform and social media channels, OneFootball already reaches more than 70 million fans with the most comprehensive offering of on and off the pitch content, curated for a personalized experience. For fans in Latin America, this will mean access to the latest statistics, breaking news and scores, as well as the ability to watch their favourite players from the Bundesliga, home of the new UEFA Champions League Champions, in action, all in one place.
Lucas von Cranach, CEO and founder of OneFootball, explains: “Our new partnership with Bundesliga International continues our mission to democratize football as OneFootball will now be streaming live action from one of the most exciting leagues in the world directly to fans for free throughout South America. The innovative model we are pioneering solidifies our presence in the market and offers a new generation of football fans readily available, personalised, live content at their fingertips.
Robert Klein, CEO of Bundesliga International, said: “We want more fans to experience and enjoy the fast, attacking football of the Bundesliga and OneFootball’s highly engaged subscriber base delivers that audience throughout South America. We are excited to continue to our partnership with OneFootball and make the Bundesliga freely available to millions of people across the region.”
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NOTES TO EDITORS
Please see attached images of Bayern Munich and Borussia Dortmund’s Erling Haaland
ABOUT ONEFOOTBALL
OneFootball’s goal is to fuel the world’s football obsession. Reaching more than 70 million football fans worldwide every month, across its platform and social media channels, OneFootball is the most popular football media platform for the new generation of football fans. It is the only app with a fully personalised home stream for non-stop news of your favourite club and the only company to offer single live football matches in-app on a free and pay-per-view basis. In the spirit that football is more than just 90 minutes, OneFootball operates a 24-hour newsroom to provide fans across the world with the comprehensive football content they crave – from statistics and live scores of 200+ leagues and competitions worldwide to breaking news, highlight clips, live streaming, transfer rumours and features. Native integration from OneFootball’s network of over 200 independent content creators, clubs, federations, players and broadcasters adds an additional 13,000+ pieces of content per week. OneFootball is available in 12 languages and is the best rated sports app in the world, based on millions of App Store and Google Play reviews. Founded twelve years ago, the company has 220 employees at its headquarters in Berlin and regional offices in London, New York, Mexico City and São Paulo. For more information, please visit:
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ABOUT BUNDESLIGA INTERNATIONAL
Bundesliga International is a full subsidiary of the DFL Deutsche Fußball Liga and responsible for connecting and inspiring football fans around the globe. Its main focus is to drive internationalisation by driving passion for the Bundesliga with contagious content using the highest technical innovation standards. Bundesliga International is marketing the audiovisual, sponsorship (partnership) rights, brand and digital licenses through a global network of 80 partners.
ABOUT THE BUNDESLIGA
The Bundesliga is the premier professional association football league in Germany and the football league with the highest average stadium attendance worldwide. The league was established in 1963 and comprises 18 teams which operate on a system of promotion and relegation with the Bundesliga 2.
For media enquiries or more information contact:
Danny Rollinson
Vero Communications
Ph. +44 (0) 7833 682762
