New FIFAe tournament structure to champion three distinct narratives for 2021 season: players, clubs and nations

– New qualification process set to begin for FIFAe World Cup™ presented by EA, FIFAe Club World Cup™ and FIFAe Nations Cup™ in 2021

– Registration open for EA SPORTS FIFA 21 Global Series and FIFAe Club World Cup™

—- With the new competitive FIFA season set to kick off, FIFA has today announced the introduction of three dedicated narratives and also released qualification dates and information for FIFA’s esports events played on EA SPORTS FIFA 21.

The new FIFAe tournament structurehas been created to unify and highlight three clear and distinct narratives of competitive FIFA: players, clubs and nations. New qualification opportunities will arise with the new stand-alone narratives, with each leading up to the respective FIFA pinnacle event.

Competitors will have the chance to represent their club in the FIFAe Club Series, compete for national pride and for their country in the FIFAe Nations Series or create their own legacy in the EA SPORTS FIFA 21 Global Series on the Road to the FIFAe World Cup™.

“With our FIFAe tournaments, we aim to get closer to pros, gamers and fans. In times of digital acceleration, we see a strong shift in media consumption, social values and entertainment narratives. To engage deeper with football’s next generation, we have to step up now,” said Christian Volk, Director of eFootball & Gaming at FIFA.

“Our ambition is to seed the movement for what might become a new football category in the ecosystem of FIFA. We want to create the biggest stage for the best players and teams of the community to shine brighter, while growing access for new up- and-comers to FIFAe tournaments. All of us at FIFA are excited for what the future holds!”

The FIFAe World Cup™ and the FIFAe Nations Series™ both now feature a USD 500,000 prize pool, with the FIFAe Club Series™ putting USD 350,000 on the line. Another USD 3 million in prizes will be distributed by EA across Qualifiers, Regional Playoffs, the eChampions League, and CONMEBOL eLibertadores as part of the EA SPORTS FIFA 21 Global Series.

“This is an exciting time for EA and FIFA as we continue to bring engaging competitions and entertainment to fans around the world,” said Brent Koning, EA’s FIFA Competitive Gaming Commissioner &  Group Director.

“In partnership with FIFA, these narratives will bring fans closer to the action, give players more opportunities to compete, and help find the next big FIFA esports star. In these unprecedented times, we are dedicated to bringing people together to celebrate club, country, and personal glory.”

Players do not have to wait long to start competing. In addition to the new FIFAe tournament brand, FIFA has also announced today that registration for the FIFAe Club Series™ is now open. Teams and players can now sign-up on FIFA.gg/registration. The FIFAe Club Series will kick off online in November, with the best perfoming teams of the qualification competing at the FIFAe Club World Cup™ in 2021.

Over the coming weeks, FIFA’s participating member associations will also announce further details in regard to their selection processes on the Road to the FIFAe Nations Cup™ to kickstart the new ‘nations’ narrative under the FIFAe tournament brand.

Sign-ups for the EA SPORTS FIFA 21 Global Series on the Road to the FIFAe World Cup™ are available here.

More details will soon be revealed on FIFA.gg and via the FIFAe channels on Facebook, Twitter and Instagram.

Media assets, including images and logos, as well as picture material for editorial use only can be found HERE.

Note to Editors

About the new FIFAe tournament brand:

With “Fame your game” as the tagline, the community now enjoys a broader stage where anyone can make a name for themselves. This is also represented by the modular approach of the new brand, which highlights the three narratives and underlines the culture around and beyond the competitions.

Featuring a distinctive graphic of a simplified version of the FIFAe World Cup™ Trophy within the new logo, the FIFAe World Cup™ will continue to focus on a player narrative, showcasing the world’s best individual players and their journey on the EA SPORTS FIFA 21 Global Series.

Represented by a waving flag within the new logo, the FIFAe Nations Cup™ will provide players with a unique chance to represent their nation in a 2v2 format, adding another level of fame through national pride. The third tournament, represented with a shield icon, the FIFAe Club World Cup™ will showcase club representatives, shedding a light on the growing number of clubs and organisations behind the talents.

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