KEIR RADNEDGE REPORTS: The International Olympic Committee has congratulated itself – three weeks before deadline – on the self-proclaimed achievement of its Olympic Agenda 2020 project.
A review of the response to the 40 recommendations adopted, at the instigation of president Thomas Bach, at the IOC Session in Monaco in December 2014 judged that 85pc of the ‘reform programme’ had been achieved.
A report adopted by the executive board stated that the set task “to safeguard the Olympic values and strengthen the role of sport in society . . . driven by a recognition that the world was evolving rapidly and that the Olympic Movement had the opportunity to be an agent of change.”
Bach, who had been elected as president in 2013, said: “Olympic Agenda 2020 has changed the Olympic Games, the IOC and the Olympic Movement. Having achieved 85pc of the recommendations is a great example of what we can accomplish when we work together.
“But it is our conviction that the success of today only gives us the opportunity to drive the change for tomorrow.
“Carrying forth the unity which Olympic Agenda 2020 created within the Olympic Movement we can contribute to shaping the post-coronavirus world. From this position of strength and stability, we have every reason to be confident about our future, as we continue to pursue our mission to make the world a better place through sport.”
The main points of the report were:
– The IOC has completely reformed the way the Olympic Games are awarded with the introduction of the two Future Host Commissions, Winter and Summer, making the whole procedure more cooperative and targeted. This resulted in a decrease in the average candidature budgets for the Olympic Winter Games 2026 to USD 5 million, compared to USD 35 million for 2022, representing a reduction of some 80 per cent.
– By maximising the use of existing or temporary infrastructure, addressing the service levels and other measures, the IOC has significantly reduced the costs of organising the Olympic Games.
– This is evidenced by:
– The IOC has undertaken what is probably the greatest reform of the Olympic programme in history.
– The Youth Olympic Games (YOG) have served as an innovation lab for testing new, more youthful and more urban sports. Sports initiation programmes implemented for Buenos Aires 2018 attracted 250,000 participants, while at Lausanne 2020 similar programmes attracted 200,000 participants.
– The YOG are now being brought to new cities, helping to bring Olympism to new territories. The fourth edition of the Summer YOG will be staged in Dakar, Senegal, in 2026, the first Olympic competition to be held on the African continent.
– More than 100,000 Olympians, elite athletes and their entourage members have signed up to Athlete365, a multilingual one-stop-shop and dedicated platform offering specially tailored programmes and resources in six languages.
– Some 5,500 athletes benefitted in the first year from support programmes offered in the areas of dual careers, career transition and mental health, as well as a Business Accelerator Programme, delivered in collaboration with the Muhammad Yunus Foundation.
– A Safeguarding Framework which includes an education component, a safeguarding officer and a reporting process has been implemented on site at every edition of the Olympic Games since Rio 2016, and at the Youth Olympic Games since Buenos Aires 2018, as part of the Prevention of Harassment and Abuse in Sport (PHAS) initiative.
– The IOC has decided to establish the “International Safeguarding Officer in Sport Certificate”. The course leading to certification is set to commence in September 2021. This is a first of its kind, because there is currently no certificate or minimum standard of education or training for safeguarding officers in sport on an international level.
– The number of International Federations (IFs) with Safeguarding Policies in place has increased from one in 2016 to 33 in 2020. Today, 27 Summer IFs and six Winter IFs now have a Safeguarding Organisational Policy, while 19 Summer IFs and six Winter IFs now have a Safeguarding Competition Policy in place.
– Innovative programmes have been put in place to empower and support athletes through engagement with the IOC’s Worldwide TOP Partners.
Protection of clean athletes
– The Olympic Movement spends USD 260 million during an Olympiad to fight doping, with USD 136 million coming from the IOC directly.
– As a consequence of Olympic Agenda 2020, USD 60 million has been invested in the protection of clean athletes. Of this:
a) USD 10 million is dedicated to developing robust education and awareness programmes on the risks of match-fixing, manipulation of competitions and related corruption. The latter has led to approximately 50 events reaching around 100 different countries, involving not only representatives from sport but also from police, criminal justice and betting authorities.
b) USD 10 million is dedicated to supporting projects offering new scientific approaches to anti-doping. Of this, USD 6 million was matched by governments, creating a fund of USD 12 million that was used by the World Anti-Doping Agency (WADA) to support projects selected by the WADA Health, Medical and Research Committee; and USD 4 million has been spent on 16 anti-doping research projects since 2014, 12 of which have been successfully completed.
– Engagement with the International Partnership Against Corruption in Sport (IPACS) has resulted in the first tool to prevent corruption in sport. IPACS was launched at the IOC’s International Forum on Sport Integrity (IFSI) in February 2017. A multi-stakeholder platform, its mission is “to bring together international sports organisations, governments, inter-governmental organisations and other relevant stakeholders to strengthen and support efforts to eliminate corruption and promote a culture of good governance in and around sport”. The meeting of its first Working Group took place in June 2017.
– Memoranda of understanding with INTERPOL, the United Nations Office on Drugs and Crime (UNODC) and the Organisation for Economic Cooperation and Development (OECD) are fostering cooperation with governments on sports credibility. Together with its partners, the IOC has produced new guidelines to mitigate the risks of corruption, e.g. in procurement and the prevention of conflicts of interests.
– One hundred per cent of Olympic sports IFs are today compliant with the Olympic Movement Code on the Prevention of the Manipulation of Competitions, including the awareness-raising programme for athletes, entourages and officials.
– The independence of the IOC’s Ethics Commission has been reinforced with the IOC Session electing the Commission Chair and members; and the majority of the Commission members are independent from the sports movement. The Chair of the IOC Ethics Commission is Mr Ban Ki-moon, a former Secretary-General of the United Nations.
– An IOC Annual Report is published according to the International Financial Reporting Standards (IFRS), even though these higher standards are not legally required from the IOC. This report includes the activity report, the financial summary and the indemnity policy for IOC Members and the IOC President, in accordance with the Olympic Charter and Swiss law.
– Other key deliveries include the implementation of new policies such as the one on IOC contributions to third parties (Olympic and non-Olympic) and the Contribution Approval Panel, and the due diligence policy on donations. The new IOC Risk and Assurance Governance Model has been implemented on the model of the three lines of defence, along with the IOC Internal Control System, based on the COSO Framework, compliant with Swiss law and annually audited by the external auditor.
– The IOC distributes 90 per cent of its revenues to the wider Olympic Movement.
– During the period of Olympic Agenda 2020, the budget allocated to Olympic Solidarity to support athletes and National Olympic Committees (NOCs) was increased from USD 311 million to USD 590 million for the Olympiad 2021-2024. This is an increase of 90 per cent.
– During the coronavirus crisis, the IOC has actively supported the athletes, the NOCs and the IFs through an additional aid package programme of up to USD 150 million. It has supported more than 1,600 athletes with Tokyo 2020 Olympic scholarships, enabling them to continue their preparations for the postponed Olympic Games next year.
– The IOC has created the IOC Refugee Olympic Team. Supported in their preparation by Olympic Solidarity, 10 athletes competed for the first time at the Olympic Games Rio 2016, sending a message of hope to refugees and displaced persons around the world. Olympic Solidarity is now supporting a group of 50+ refugee scholarship holders aspiring to join the IOC Refugee Olympic Team for Tokyo 2020.
– The IOC created the Olympic Refuge Foundation in 2017. In the three short years since it came into existence, it has already started and supported projects in Rwanda, Mexico, Turkey, the Democratic Republic of Congo, Kenya, Jordan, Uganda and Colombia. Up to 200,000 young people affected by displacement have been given access to safe sport.
Relevance of sport in society
– The IOC and the United Nations (UN) signed a Memorandum of Understanding (MoU) at the start of Olympic Agenda 2020, resulting in cooperation at the highest level.
– A recent resolution adopted by the UN General Assembly sums up this cooperation very well.
– In the resolution establishing the UN Sustainable Development Goals, sport was recognised by the UN as an “important enabler” of sustainable development.
– The IOC expanded its collaboration with the World Health Organization (WHO) by signing a cooperation agreement in the midst of the global coronavirus pandemic. The agreement strengthens the joint efforts of the IOC and WHO to promote healthy lifestyles, including physical activity and sport, as a tool for health across the globe and in alignment with Sustainable Development Goal 3. This has found expression in a global campaign called #HealthyTogether, which is co-branded by the IOC, the UN and WHO. WHO is also advising the IOC and the Organising Committee in their preparations for safe Olympic Games Tokyo 2020, to be held in 2021. Additionally, the IOC and sports organisations have contributed to the WHO guidelines on mass gatherings during the COVID-19 pandemic, including sports events.
– The power of sport to bring all people together in peaceful competition was vividly demonstrated at the Olympic Winter Games PyeongChang 2018, with the joint march of the athletes of the NOCs of the Republic of Korea and the Democratic People’s Republic of Korea. This was made possible by the “Olympic Korean Peninsula Declaration”, which was signed by all parties under the leadership of the IOC, and which contained exceptional decisions by the IOC to make the participation and the joint activities of the two teams possible. It followed a long process of negotiations and high-level government engagement by the IOC. When the athletes from both NOCs finally entered the Olympic stadium as one team, under the name “Korea” and behind the Korean Unification flag, it sent a powerful message of peace from the Korean Peninsula to the world.
– The IOC has strengthened its commitment to inclusivity by signing a long-term agreement with the International Paralympic Committee (IPC), taking the partnership to a new level until at least 2032. This cooperation ensures the organisation of the Paralympic Games and gives long-term financial stability to the IPC as the governing body of Paralympic sport. As part of the agreement, the IOC will continue to make it obligatory for any host of the Olympic Games also to organise the Paralympic Games. We are working together to enhance the Paralympic brand and increase the visibility of the Paralympic Games.
– Olympic House, the new home of the IOC, inaugurated in 2019, is one of the most sustainable buildings in the world.
– As a result of Olympic Agenda 2020, the IOC will make the Olympic Games and Olympic Winter Games climate positive from 2030 onwards. This builds on the efforts made to date by the IOC, working with the Organising Committees for the Olympic Games, to ensure that all upcoming Olympic Games are carbon neutral and have a significantly reduced carbon footprint.
– The IOC is now a carbon-neutral organisation, and has committed to becoming a climate-positive organisation by 2024.
– As part of its commitment to move from a carbon-neutral organisation to a climate- positive organisation, the IOC will contribute, with the support of the UN Environment Programme (UNEP), to the Great Green Wall project – the African Union’s flagship initiative to combat the effects of desertification – by planting an “Olympic Forest” starting in 2021. In addition to using the carbon credits generated through this project, it will also allow the IOC to support communities in Africa’s Sahel region to build local resilience to climate change, improve health and well-being, create jobs and boost economic opportunities.
– The IOC has contributed to the development and implementation of the UN Sports for Climate Action Framework, which is aimed at providing a clear trajectory for the global sports community to help combat climate change. To date, more than 170 sports organisations have joined the Framework, including Organising Committees for the Olympic Games (OCOGs), the IPC, IFs and NOCs.
– Today, female IOC membership stands at 37.5 per cent, up from 21 per cent at the start of Olympic Agenda 2020. Female representation on the IOC Executive Board stands at 33.3 per cent, versus 26.6 per cent. Women account for 47.8 per cent of members of IOC Commissions, versus 20.3 per cent.
– Gender parity will be achieved at the Olympic Games Paris 2024 with exactly the same number of male and female athletes participating, following Tokyo 2020, which will achieve gender equality with 48.8 per cent women participants. At London 2012, prior to Olympic Agenda 2020, women made up 44.2 per cent of competitors.
– The number of mixed events at the Olympic Games has grown from eight before Olympic Agenda 2020 (London 2012) to 18 in Tokyo 2020 and 22 in Paris 2024.
– The IOC has called on all NOCs to include at least one woman and one man in their teams for the first time ever in history at the Olympic Games Tokyo 2020.
– The IOC’s protocol guidelines have been changed to allow one female athlete and one male athlete from each NOC to carry the flag jointly during the Opening Ceremony.
– At both the Youth Olympic Games Buenos Aires 2018 and the Winter Youth Olympic Games Lausanne 2020 50/50 gender parity was achieved.
– A digital strategy has been put in place, beginning with the launch in 2016 of the Olympic Channel, the “always on” platform to connect the Olympic Movement and the wider public.
– Since the launch of the Olympic Channel in 2016, it has garnered some 3.4 billion video views on all platforms; created 25,000+ pieces of athlete-centric content; produced 76+ original series and films; entered into collaboration agreements with 95 Federation partners; gained 10.4 million social media followers; offered content in 12 languages; and has linear distribution partnerships in 175 territories. Some 75 per cent of the engagement on social media is with people under the age of 35. Worldwide Olympic Partners Bridgestone, Toyota and Alibaba Group supported the creation of the Olympic Channel as Founding Partners.
Trust creates stability
– Olympic Agenda 2020 reforms have deepened the confidence and trust that our commercial partners are placing in us, resulting in financial stability. The IOC is grateful for the continued support and confidence shown by its partners.
Their contributions mean that the IOC is able to distribute 90 per cent of all its revenues to support athletes and the development of sport around the world. The Olympic broadcast partners and Worldwide Olympic Partners have been strong supporters of Olympic Agenda 2020, including furthering our collective efforts in the areas of athlete support, digital engagement, gender equality, sustainability, and youth programmes.
– As a result of these reforms and the confidence of our Partners, the revenues from our TOP Partners have more than doubled. Similarly, revenues from Rights-Holding Broadcasters (RHBs) have also seen growth, with long-term commitments already secured through to 2032. To date, we have already secured contracts worth USD 4.1 billion from TOP Partners and RHBs for the Olympiad 2029 to 2032.