KUALA LUMPUR: The Asian Football Confederation has appointed Asia Football Group as its new commercial partner for 2023-2028.
An AFC statement said:
The Dubai-registered AFG have been selected as the dedicated partner for the AFC to achieve its ambitions and drive the sport’s growing commercial success across the world, with the partnership enabling the Confederation to secure its financial future and set the stage for the continued growth and development of football in Asia.
The new commercial arrangement with AFG has been put in place after the evaluation and consideration of proposals from potential partners, with the AFC Executive Committee concluding that AFG’s expertise and vision not only align with the AFC’s wider objectives, but also ensure the continuity of service during this period to the AFC, its commercial partners and football stakeholders.

AFG are an integrated sports marketing agency highly experienced in delivering the full spectrum of services and achieving various business outputs, reinforcing the assurance of a smooth transition from the AFC’s previous commercial partners.

The new commercial deal enables the AFC to continue its investment into its Member Associations and Regional Associations, deliver all its popular competitions, grow its fanbase, and cultivate a flourishing football community across the Continent.The AFC looks forward to a fruitful collaboration with AFG in the confidence that the partnership will take the game to new heights, continuing the Asian football success story.

Asia Football Group was established exclusively to provide bespoke services to the AFC and its commercial partners, with a network of offices in Dubai, Hong Kong and Singapore.

Driven by shared passion for Asian football, our industry experts with wealth of experience in global regional, and local sports properties are devoted to delivering exciting and engaging Asian football contents to fans, on ground, on screen, and online.

With value focused solutions deriving from optimum fan engagement and digitally driven innovations, Asia Football Group aims to address business challenges of AFC sponsor partners and media partners.

Working closely with the AFC and its stakeholders, Asia Football Group strives for success and growth of Asian football, redefining Asian football’s standing within global football.