WORLD CUP 2026 Canadian economy sure to cash in on hosting, says FIFA
ZURICH: FIFA has assessed the economic bonus to Canada from the 2026 World Cup in central and North America.
The findings, which cover the period from June 2023 to August 2026, estimate that preparing for and hosting the FIFA World Cup 26 will contribute up to CAD 3.8bn in positive economic output for Canada as a host nation.
The first match to be hosted in Canada will be the national team’s tournament curtain-raiser in Toronto on Friday, June 12, 2026.
The findings estimate positive contributions of CAD 2bn to Canadian gross domestic product (GDP), CAD 1.3bn to labour income and CAD 700m to government revenue, as well as the creation and preservation of 24,100 jobs across the country over the period under analysis.
The assessment shows that for every Canadian dollar spent on tournament preparations or by visitors attending the competition, it is estimated that the FIFA World Cup 26 will contribute CAD $1.09 to the GDP of Canada. In terms of the matches to be hosted in Canada, the tournament is set to contribute an average of CAD 155m to the country’s GDP and to generate or sustain 1,850 jobs nationally per match. Across the three host countries, the preliminary findings reveal that Canada creates and sustains the most jobs per match.
The economic impact estimates are based on an analysis of capital, operational and visitor expenditure associated with preparing for and hosting the tournament. The estimates were calculated based on data provided by FIFA World Cup 26 and Host City Committee teams across Canada.
They were supplemented by projected or sourced data provided by the Deloitte Canada economists conducting the assessment. Deloitte Canada estimates that tournament expenditure – in the form of capital, operational and visitor expenditure – in Canada will total CAD 1.9bn during the June 2023 to August 2026 period.
Victor Montagliani, FIFA vice-president and head of CONCACAF, said: “The FIFA World Cup 26 will have a hugely positive impact on Canada, with millions of Canadians sure to be inspired to follow, attend and play the beautiful game – some of them for the very first time.
“I truly believe that the 2026 tournament will build on our long-standing football culture in Canada and take it to the next level, elevating all aspects of the sport along the way.
“Off the pitch, this is so much more than a sporting event, it’s the biggest sports and entertainment event in history and a once-in-a-lifetime opportunity to showcase our nation on the global stage.
“The tournament will spark economic growth, delivering up to CAD 3.8bn of positive economic output in Canada alone and creating thousands of jobs. It’ll be a very proud moment for all Canadians when the first match in our country kicks off on 12 June 2026, and I can’t wait to see the transformative impact of this World Cup unfold!”
The FIFA World Cup 26 will be the biggest single-sport event in history, with 48 teams contesting 104 matches over 39 days across 16 Host Cities in three host countries.
More than six million tickets are expected to be available to fans, and the biggest-ever hospitality programme in the history of the tournament will be delivered. Millions of supporters are expected to flock to the 16 host cities across Canada, Mexico and the United States, attending matches and visiting FIFA Fan Festival™ sites, booking hotels or short-term accommodation, and visiting the world-class cultural sites and entertainment destinations offered by all 16 Host Cities.
The estimates that feature in the FIFA World Cup™ Economic Impact Assessment was generated using an input-output methodology to measure how the expenditure associated with preparing for and hosting the tournament would ripple through the various regional economies.
This methodology captured not only direct and indirect supply chain effects, which arise from the demand for goods and services stimulated in supplier industries, but also induced household income effects, which arise from the spending of wages and salaries earned because of the tournament.
Economic impacts were measured and reported in terms of economic output, GDP, labour income, employment and government revenue. Employment impacts are expressed in job-years of employment.
The economic impact estimates are based on financial and operational data – including capital investment, operational expenditure and visitor expenditure data – provided by FIFA World Cup 26 LLC and Host City Committee teams based in Canada, Mexico and the United States to Deloitte, or otherwise forecasted by Deloitte.
####
