NEW YORK (Tuesday, September 25, 2012) – Following a market-wide RFP, the Confederation of North, Central American and Caribbean Association Football (CONCACAF) announced today that it has accepted a joint bid from World Sport Group and Traffic Sports for the confederation’s international media rights.
The two-year pact was reached after due process from the CONCACAF Evaluation Committee, comprised of Victor Montagliani, Canadian Soccer Association President; Eduardo Li, Costa Rica Football Association President; and Cheney Joseph, Grenada Football Association President; who assessed the different bids.
“This is yet another broadcast agreement that will contribute to elevating our properties as global brands while expanding the reaches of our football,” said CONCACAF President, Jeffrey Webb.
The agreement includes full-match and highlight television broadcast rights for the 2013 Gold Cup, CONCACAF’s biennial championship for national teams that continues to grow in popularity with fans worldwide; the 2012/13 and 2013/14 editions of the CONCACAF Champions League, the UNCAF Copa Centroamericana, as well as next year’s CONCACAF Men’s Under-17 and Under-20 Championships.
Under terms of the deal, World Sport Group and Traffic Sports acquired the right to market the CONCACAF properties in all territories outside of the CONCACAF region, with the exception of rights for the Champions League inLatin America. Television, web and mobile communication devices will be utilized as transmission vehicles.
Jochen Losch, President International Business of TRAFFIC Sports, expressed to be “delighted to continue our long lasting relationship with CONCACAF, by marketing their every time more attractive football assets together with our friends and business partners from World Sport Group.”
CONCACAF “The Confederation of North, Central American and Caribbean Association Football” is one of six continental confederations of FIFA (Fédération Internationale de Football Association) and serves as the governing body of football in this part of the world. It is composed of 40 national associations, fromCanadain the north toGuyana,Surinamand French Guyana in the south.
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