Manchester United has today announced a financial services agreement with Maltese commercial bank, Banif Bank (Malta) plc.
The four-year agreement will see Banif Bank produce and market the official Manchester United credit card in Malta.
The Banif Bank Manchester United Credit Card will provide United’s Maltese followers with the opportunity to take advantage of the competitive rates offered by Banif Bank, as well as benefit from various United related incentives. These include discounts on the Club’s official membership scheme and reduced entry prices for the Old Trafford museum and tour. Card users will also have chances to win match tickets, signed merchandise and opportunities to watch the players during training sessions.
Banif Bank started operations in 2008 and operates exclusively within the local market. The company employs 160 people, servicing around 32,000 clients across ten branches and a further six business units.
Manchester United’s Group Managing Director, Richard Arnold comments:
“Malta has a long and proud association with the Club, with its Supporters’ Club there being founded over 50 years ago, in 1959. This partnership with Banif Bank gives Manchester United fans in Malta another way to engage with the Club they love. Banif Bank has grown rapidly since it was established in 2008 and has an expert understanding of its local market. We are excited that its customers will be able to take advantage of the great Club incentives and competitions that this partnership brings.”
Banif Bank’s Chief Operating Officer, Nuno Martins comments:
“In Banif Bank’s short five and a half years of existence, the Bank has positively surprised Malta in many ways. We did it again – credit cards do not come any bigger than this! It is a great honour for our Maltese Bank to be associated with one of the most successful football clubs and brands in the world.
“With a Manchester United Credit Card wedged in their wallet, fans have an efficient and simple way of making payments anywhere in the world, while showing off their loyalty and allegiance to the club with cash points. Additionally, they will have access to a range of benefits and opportunities that money simply can’t buy!”
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 135-year heritage we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
About Banif Bank
Banif Bank (Malta) plc is a Maltese Bank owned by Banif Financial Group and prominent local investors. The Bank started operations in Malta on the 21st January 2008 and has since registered landmark achievements. Banif’s vision is built on a very simple idea – The Power of Believing.
The Bank offers a differentiated banking experience based on trust and transparent banking with the needs of individual clients at the core of its operations. The Bank boasts a growing retail network, a corporate and business banking unit, internet banking and an ATM network.