BARCELONA: Lionel Messi has collected yet another personal sponsor in Gillette.

The Barcelona and Argentina superstar will be the new global face of its upcoming international football campaign, titled ‘Inner Steel’. Gillette has also become a partner of the Leo Messi Foundation to support its mission.

Along with global ambassador Messi, Gillette is partnering on a local level with an elite portfolio of teams and players from around the world including Joe Hart (England), Thomas Muller (Germany),  Oscar,  Paulinho and Lucas (Brazil),  Chicharito Hernandez (Mexico), Radamel Falcao (Colombia), Sergio Aguero (Argentina), Juan Arango (Venezuela), Alexis Sánchez  (Chile), Shinji Kagawa(Japan), Ki Sung-Yueng (South Korea) and Pele (Brazil).

Gillette was a FIFA World Cup sponsor for many years.

John Mang, the company’s  global vice president, said: “This is a new era for Gillette and football. We are excited to partner with Lionel Messi and a stellar line up of world-class players and teams.”