ZURICH/NEW YORK: FIFA, facing the worst image crisis in even its own history, has retained corporate advisory and strategic communications firm Teneo Holdings.
The embattled governing body, in turmoil after the fallout from arrests of senior officials on corruption charges, ‘lost’ its own director of communications, Walter De Gregorio, in June.
He quit after differences of opinion with president Sepp Blatter after to be replaced on a temporary basis by Nicolas Maingot.
New York-based Teneo Holdings was founded in 2011 and is led by former Nike brand president Charlie Denson. The company’s president, Doug Band, was a special advisor to former US president Bill Clinton and was a director of the US’ bid for the 2022 Fifa World Cup.
Teneo Sports co-president Terrence Burns is a bid communications and strategy specialist. His former company, Helios Partners, worked on the successful Russian bid for the 2018 Fifa World Cup.
READ MORE AT:
|
Sport 1 and Fox acquire La Liga rights
Broadcasters secure live rights to Spain’s La Liga…
|
|
|
|
PGE puts name to Polish National Stadium
Polish Energy Group signs five-year naming rights deal…
|
|
|
|
CTT takes naming rights to Portuguese League Cup
Postal service ends competition’s three-year wait for sponsor…
|
|
|
Werder Bremen renew deal with Landmann
Barbecue equipment provider signs three-year extension…
|
|
|
|
Liverpool add Marathonbet to betting portfolio
Company joins Betfair, 188Bet and ComeOn! as club partner…
|
|
|
Fifa retains strategic communications firm
Teneo Holdings to offer strategic advice to embattled governing body…
|
|
|
|
Sunderland AFC team up with Betfair
Company becomes Premier League side’s betting partner in UK…
|
|
|
Eurovita Insurance sponsors Italian referees
Two-year tie-up covers Serie A, B and Lega Pro officials…
|
|
|
|
Kunkel SAS steps up deal with SM Caen
Wood processing company signs three-year sponsorship agreement…
|
|
|
Etihad signs with Saudi Arabia’s Al Ittihad
Abu Dhabi carrier becomes soccer club’s official airline…
|
|
|
|
W-League gets Fox Sports broadcast deal
Broadcaster to show live games from women’s professional league…
|
|
|
FC St Pauli renew catering contract
Brunckhorst Catering re-signs for another year…
|
|
|
|
Is Raheem worth the Sterling?
The drawn-out transfer saga of Raheem Sterling has finally reached its conclusion, but will the Englishman prove worth the UK£49 million, a world record fee for an under-21 player, Manchester City FC have paid for him…
|
|
|
 |
114 Power Road, London W4 5PY |
 |
2015 SportsPro |
|
|
|
|
