he Uruguayan Football Association has appointed the Mediapro agency as the body’s distribution partner for domestic tournaments and national team matches.

The length of the deal was not disclosed, but the agreement will cover national team friendly matches and contests featuring the association’s other national teams.

Mediapro will also serve as a consultant to the association in areas such as media rights, branding, sponsorships and supplier deals.

The association said the agreement would allow the body to “know the value of our assets in the current market, as well as understand the best practices and strategies to monetise those assets”.