LAUSANNE: GAISF, the Global Association of International Sports Federations, today unveiled a vibrant new logo and fresh brand-style marking the beginning of a new chapter in its history.
The new logo was commissioned following the unanimous decision of members at the General Assembly in Aarhus to change the name of the organisation from SportAccord to GAISF.
After considering designs from a number of leading agencies, the brief was awarded to José Miguel Tortajada Aguilar, the highly regarded Barcelona-based designer whose work for many well-known brands has won leading international advertising industry awards.
His simple but highly effective design makes a powerful impact and instantly identifies the organisation – the prime purpose of any logo.
GAISF President Patrick Baumann said: “In a world of instant communication there’s more truth than ever in the saying that ‘you never get a second chance to make a first impression and I think this really hits the mark!”
“The new brand identity represents the beginning of a new era for GAISF but it is important to remember that the changes in our organisation go beyond the visual to the very heart of our mission.
I believe GAISF today has a clear sense of purpose and is structured, organised and resourced in a way that makes it even more effective as a service provider to members at a time of great change in the world of sport and beyond.”
Designer José Miguel Tortajada Aguilar explained his aim was to create a logo which is striking, memorable and practical for use in all situations and in many types of media.
“GAISF is a truly global organisation which represents bodies with members on every continent. It is also an organisation which is entirely focused on its role and mission in international sport.
“The logo reflects that globality and sense of purpose. It is built around the simplicity of the GAISF acronym but rendered in colours which reflect the wide world of sport. These will be familiar to the Olympic Movement and recognise the inclusion and importance of the non-Olympic sports which are GAISF members.”
Perhaps the most striking element of the logo is the slanted initial G. Jose explains that this too represents GAISF’s global nature.
“The G is slanted at a 17-degree angle, just like the earth itself,” he explained.
Further information from: Kevin Roberts / Tel: +44 (0) 7710 192960