IOC and Visa extend their Olympic Games sponsorship deal to 2032
LAUSANNE: The International Olympic Committee and Visa have extended their sponsorship deal through to 2032.
IOC President Thomas Bach said: “We are particularly happy with this extension of our partnership because Visa is one of the founding members of our TOP Programme. Our partnership with Visa demonstrates a shared commitment to the legacy of the Olympic Games and the global Olympic Movement.
“Visa has always been a driving force for innovation on the world’s stage. On behalf of the IOC, the National Olympic Committees around the world, and the athletes themselves, I would like to thank Visa, its clients and partners for their commitment through to the 2032 Olympic Games.”
“Since 1986, Visa has brought the latest payment innovations and digital experiences to the Olympic Games, all while helping athletes in their quest to achieve greatness,” said Al Kelly, Chief Executive Officer, Visa Inc. “By continuing our support of the Olympic Movement and the Olympic Games through 2032, we will ensure the next generation of athletes, fans, cardholders and clients are able to get more out of their Olympic experience, and be part of a movement that inspires and unites us all to do great things.”
In 1986, Visa became one of the founding members of the Worldwide TOP Partner Programme, and has continuously delivered innovative payment solutions to each Olympic Games.
In renewing its sponsorship, Visa will work with the local Organising Committees to ensure a legacy of digital payment advancement in the host country during and beyond the Olympics Games, and continues its support of the International Paralympic Committee (IPC) and the Paralympic Games through the IOC-IPC long-term collaboration agreement.
Tsunekazu Takeda, the IOC’s Marketing Commission Chairman, said: “This announcement demonstrates both the strength of our enduring partnership with Visa, one of the original founding members of the global TOP programme, as well as the long-term appeal of the Olympic Movement for the world’s leading companies.”
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