MADRID: The Spanish league has appointed IMG as its exclusive commercial agency for global sponsorship agreements.

As part of the long-term deal, IMG will market packages worldwide in order to attract new partners to the league. The two parties will work together on creating and developing innovative sponsorship opportunities, exploiting LaLiga’s content and technology to assist with brand promotion.

The new arrangement comes with LaLiga in the midst of an ambitious global expansion project, with existing global deals already including agreements with Nike, EA Sports, Tag Heuer, Santander and Unilever’s Clear Men and Rexona brands.

In August, LaLiga President Javier Tebas signed a landmark deal with US promotions company Relevent Sports in order to stage domestic league matches in North America as part of the product’s global plans. Although the inaugural instalment – a fixture between Girona and Barcelona at Miami’s Hard Rock Stadium – has now been shelved due to the lack of agreement between LaLiga, FIFA and the Royal Spanish Football Federation (RFEF), Tebas remains hopeful of the plans coming to fruition in the future.

Speaking of the IMG deal, Oscar Mayo, Head of International Development at LaLiga, said: “This agreement with IMG will certainly accelerate our international growth. IMG’s expertise combined with a powerful brand like LaLiga will create numerous opportunities for partners and for LaLiga.”

Adolfo Bara, Senior Vice President and Managing Director for football events at IMG, added: “LaLiga has huge global appeal and provides a fantastic opportunity for brands looking to tap into a worldwide audience of almost three billion and a broadcast audience spanning 185 countries.”

IMG’s soccer sponsorship client portfolio also includes South American soccer governing body CONMEBOL, as well as FC Diaz Media – IMG’s joint venture with Perform Group, and the Chinese Super League (CSL).


Soccerex Banner Top
LA Galaxy’s StubHub Center renamed in Dignity Health deal
LA Galaxy’s StubHub Center renamed in Dignity Health deal
Venue now to be known as Dignity Health Sports Park…
Read More »
LaLiga signs up IMG to lead sponsorship drive
Sports agency to focus on developing innovative partnership opportunities….
Read More »
Inter Milan launch new TikTok video channel
Serie A giants expand its fanbase via global video-sharing platform…
Read More »
Vincent Kompany signs up with Puma
Defender joins Belgium teammate Romelu Lukaku on German brand’s portfolio…
Read More »
Why the 2018 FIFA World Cup could be a ‘watershed moment’ for OTT sports production

Kenneth Haren, Telestream’s Marketing Director for business intelligence, explains how Project Orchid can change the course for future sports consumption.

Read More »
Why the 2018 FIFA World Cup could be a ‘watershed moment’ for OTT sports production
How football can create a safe space for the world's most vulnerable young people
How football can create a safe space for the world’s most vulnerable young people

Three football pitches, in three very different parts of the world, give street-connected young people the opportunity to fulfil their potential.

Read More »
Inside Inter Milan’s Asian strategy

Since Suning’s takeover in 2016 Inter Milan have stepped up their approach in Asia. Here, Tal Moriah, the club’s international sales director, and Paul Fox, chief executive of gaming partner LeTou, talk tactics.

Read More »
Inside Inter Milan’s Asian strategy
Soccerex Banner Bottom
Want to advertise on SoccerexPro News?
Contact our sales team today
Pass this on | Have any feedback? Let us know!
Soccerex Global Partners
» +44 208 742 7100
» Unsubscribe Here
» 114 Power Road, London W4 5PY
© 2017 SportsPro
facebook twitter
LinkedIn YouTube