—- Real Madrid have been named the most valuable soccer brand in the world, leapfrogging English side Manchester United, according to Brand Finance’s annual report.

Brand Finance’s methodology takes in factors such as matchday revenue, broadcast revenue and commercial revenue. It then produces a Brand Strength Index (BSI) score out of 100 and uses this to extrapolate future revenue estimations using royalty rates.

Real Madrid’s brand value increased by 26.9 per cent from 2018 to 2019 and is now worth more than €1.6 billion (US$1.79 billion); 2019 marks the first time in nine years that Real Madrid have topped Brand Finance’s rankings.

The combination of commercial revenues and on pitch success in the UEFA Champions League has propelled Los Blancos to the apex of the value pyramid.

Real Madrid received €70 million (US$78.4 million) from sponsors Emirates and €110 million (US$123.2 million) from Adidas, whilst their matchday revenues totalled €143 million (US$160.2 million).

Bryn Anderson, Brand Finance Director, said: “Real Madrid have shown this year who truly reigns supreme in the world of football. They triumph not only as the most valuable and strongest brand but their enterprise value and stadium are also ranked second to none.”

Despite Madrid’s BSI actually dropping from 96.2 to 95.5, the club were able to overtake Manchester United as the 20-time English champions’ brand value fell 5.8 per cent year-on-year.

The Red Devils have experienced a tumultuous existence since the retirement of Sir Alex Ferguson, going through four managers in six years.

The poor performances on the pitch and lack of exposure from not playing regularly in the UEFA Champions League, have seen public perceptions of the brand drop.

Barcelona, Bayern Munich, Manchester City, Liverpool, Chelsea, Paris Saint-Germain, Arsenal and Tottenham make up the rest of the top ten.

English top flight side Wolves skyrocketed into the top 50 coming in at 28th as a new entry. The club were only promoted to the Premier League at the start of the 2018/19 season, but an excellent season on the pitch has seen their value boosted.

Chinese owners Fosun and strong links to agent Jorge Mendes has afforded the club a wider global reach. Playing European soccer next season will surely only improve their standings.

Manchester United and Wolves are just two of the 17 Premier League clubs in the top 50, making it the most represented league in the rankings. This is largely in part due to the grossly inflated broadcasting revenues that are afford to English clubs compared to other European leagues.

In 2017, Premier League clubs split a broadcasting purse of €2.9 billion (US$3.2 billion) between its 20 teams. Spain’s top flight, LaLiga, only had €1.2 billion (US$1.34 billion) in comparison.

The Premier League also saw a 6.9 per cent increase in brand value, ensuring it sat atop the ranking for yet another year. LaLiga overtook the German Bundesliga after a 23.3 per cent growth but still sit nearly €5 billion (US$5.6 billion) behind the Premier League in value.

Spanish top flight club Sevilla saw their brand value increase by 49.1 per cent, the greatest single increase by any club year-on-year.

READ MORE AT:

 

logo
forward
Forward
View Online
View Online
facebook twitter
LinkedIn YouTube
Soccerex WFFA
Real Madrid named world’s most valuable soccer brand
Real Madrid named world’s most valuable soccer brand
Brand Finance report sees Spanish giants overtake Manchester United in first place…
Read More »
Manchester City referred to UEFA’s chief financial chamber
Premier League champions insist FFP accusations are ‘entirely false’….
Read More »
img_292_142
Bundesliga joins Champions League reform critics
Swiss league also voices concern for competition changes…
Read More »
China set to host Asian Cup after Korean withdrawal
Korea withdraw from tournament bidding to focus on 2023 Women’s World Cup…
Read More »
China Sports Business Weekly: Saints announce Chinese sports content platform as sponsor

Here are the top China football business news stories from this week provided by Mailman, a leading China sports digital agency and marketing platform.

Read More »
China Sports Business Weekly: Saints announce Chinese sports content platform as sponsor
The Bundesliga: Soccer’s innovation leader
The Bundesliga: Soccer’s innovation leader

Key figures explain how German soccer’s top flight is developing innovative technology to engage global fans and become the world’s most popular league

Read More »
CIES Sports Intelligence publishes new report on governance and finances of top European clubs

CIES focuses on a sample of 12 prominent football clubs from the big-5 leagues to provide some insight into their internal governance and financial landscape.

Read More »
CIES Sports Intelligence publishes new report on governance and finances of top European clubs
SoccrexEuropeLowerbanner
Want to advertise on SoccerexPro News?
Contact our sales team today
Pass this on | Have any feedback? Let us know!
Soccerex Global Partners
» +44 208 742 7100
» www.soccerex.com
» Unsubscribe Here
» 114 Power Road, London W4 5PY
© 2019 SportsPro
small-logo
facebook twitter
LinkedIn YouTube