KEIR RADNEDGE REPORTS: Inter Milan are to change their name in what the Chinese ownership believes will be an important step towards attracting new investors.
FC Internazionale, of course, changed the club name under the imposition of Mussolini’s laws in the 1930s, becoming Ambrosiana after the city of Milan’s patron saint.
The Chinese Suning corporation apparently believes that becoming Internazionale Milano with a new logo from the start of March will make all the difference to the club’s financial prospects.
Gazzetta dello Sport, in reporting the proposal of a new name and logo, said: “The last straw is wanting to be more international by ceasing to be an Internazionale.”
The ‘F’ and ‘C’ in ‘Football Club’ will disappear from the shield. Only the ‘I’ and the ‘M’ will remain to be adopted in what will be, according to Gazzetta, “a more minimalist and stylized brand.”
A new sponsor is also in the pipeline with negotiations are well advanced for Evergrande to succeed Pirelli, the club’s historic sponsors.