NYON: European football federation UEFA has agreed a sponsorship deal with Just Eat Takeaway.com.
This deal covers 11 different competitions, including the UEFA Champions League, Europa League and the newly created Europa Conference League.
The agreement for UEFA’s men’s club competitions, which also includes the Super Cup, the Futsal Champions League and the Youth League, will run from 2021 until 2024.
Just Eat Takeaway.com has also signed an agreement to become a UEFA Women’s Football partner.
This will give the online food delivery marketplace sponsorship rights for the Women’s Champions League and the Women’s Euro, as well as the Women’s Futsal Euro and the European Women’s Under-19 and U17 Championships.
In November 2019, Just Eat Takeaway.com announced a sponsorship deal with UEFA Euro 2020 as the tournament’s official food delivery platform partner.
Guy-Laurent Epstein, UEFA marketing director, said: “Just Eat Takeaway.com is a market leader in their field and we were delighted when it joined as a UEFA partner for the UEFA EURO at the end of 2019.
“This latest deal to partner with 11 UEFA competitions, including the UEFA Champions League, the UEFA Europa League and Europa Conference League and all women’s competitions, shows a commitment to supporting all levels of football across Europe.”
Just Eat Takeaway.com’s four-year partnership to support women’s football across all age groups, will run through to mid-2025. Aside from five competitions, the online food delivery company will also partner with UEFA’s Together #WePlayStrong programme, which is aimed at encouraging more girls and women to play football.
Nadine Kessler, UEFA chief of women’s football, said: “This is such an exciting time to be connected with women’s football, which is growing at an incredible rate.
“The 2021-22 season will see the women’s game move to new heights with the Women’s Champions League featuring a 16-team group stage as well as centralised marketing and TV coverage. Meanwhile, next year’s Women’s Euro in England promises to be our biggest national team competition yet.”
As part of the deal, Just Eat Takeaway.com will have exposure opportunities such as stadium LED board advertising, as well as exclusive on-site activation experiences.
Headquartered in Amsterdam, Just Eat Takeaway.com has rapidly grown to become the leading online food delivery service in the world, with operations in 23 countries around the globe.