—- The PGA and Reckitt’s Dettol® Pro Solutions — Dettol’s business-to-business offering — today have announced a new partnership to help enhance hygiene standards for the Association’s 6,500 members in Great Britain and Ireland and their 3,000 corresponding clubs amid eased COVID-19 restrictions.

The strategic alliance will give PGA Members exclusive offers on Dettol hygiene products and hand sanitiser dispensers, as well as access to cleaning protocols to help golfers to feel more confident visiting their favourite facilities.

Despite on-going concerns around the return to leisure activities and businesses, golf has seen a huge surge in popularity in the past year, with 5.7 million people playing on a full-length golf course in 2020, up 2.3 million on-course adults compared with the previous year[i]. The PGA will utilise Dettol’s germ-kill products which kill 99.9% of bacteria and viruses[ii], as well as Dettol’s scientific expertise to help enhance cleaning protocols for its growing membership.

David Adams, Head of Commercial Partnerships at The PGA, said: “The health and well-being of PGA Members and the wider golfing community is our biggest priority. To bring onboard a partner like Dettol helps The PGA give additional value to our membership through exclusive rates on hygiene products, professional co-branded sanitiser dispenser units and up to date cleaning protocols. It’s clear that we will all be living with the risk related to diverse bacteria and viruses for the foreseeable future and so the ongoing expertise and support that Dettol® will be providing to our PGA Members and their attached clubs will help build trust with golfers returning to the game and those trying golf for the first time.”

Adams continued: “We’ve been very impressed with Dettol’s various partnerships with iconic British partners such as British Airways at Heathrow, TFL, and The FA so this partnership is a great collaboration to help The PGA continue its leadership position within golf.”

Jonathan Weiss, RB Global Business Solutions Commercial Director (Europe, Australia & New Zealand), commented: “At Dettol, we strive to make access to the highest quality hygiene a right not a privilege and so teaming up with an organisation like The PGA which welcomes people of all abilities, genders, and ages to golf, is in direct synergy with our mission.”

“We’ve done a lot of work with businesses and organisations over the past year to support better hygiene standards so golfers can return to much-loved everyday activities.”

The partnership will evolve to also supply the following to PGA Members so that facilities like The PGA’s Headquarters and The PGA National Training Academy, PING House, based at The Belfry and Bowood Hotel, Spa & Golf Resort can welcome and retain as many new and returning golfers as possible in 2021 and beyond.

  • Exclusive offers and rates on Dettol hygiene products  
  • Co-branded Dettol and PGA dermatologically tested hand sanitiser dispensers to install in clubs and facilities  
  • Targeted hygiene kits containing Dettol products and scientific cleaning guidance focused on disinfecting surface areas to help against the spread of germs 
  • Signage at golf courses and practicing facilities to educate visitors on better hygiene practices 

Jeff Condliffe, General Manager at Bowood Hotel, Spa & Golf Resort commented, “We are delighted with The PGA and Dettol dispensers that we will be using in our Golf Academy and driving range facility. The ordering process was simple, and they look very smart. Dettol’s scientific expertise and targeted hygiene approach have also helped us to enhance our hygiene practices.” 

CLICK HERE to find out more about exclusive Dettol offers for PGA Members.

ENDS

For more information please email steven.carpenter@pga.org.uk.

[1] https://www.randa.org/News/2021/05/GBandI-Golf-Participation-Report

[1] Enveloped viruses

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About The PGA:

The PGA was formed in 1901 and is the world’s oldest professional golfers’ association. Based at Centenary House at the famous Belfry, The PGA now has more than 8,000 members including more than 1,600 working overseas in more than 80 different countries. The PGA is one of golf’s leading bodies and committed to growing and developing the game nationally and internationally through the expertise of its professionals.

The PGA nationally and through its seven regional offices administers almost 1,000 golf event days annually. The Association was, in conjunction with Samuel Ryder and The PGA of America, the founders of the now world-renowned Ryder Cup Match. The Association remains a lead partner in these Matches along with the European Tour and is the trustee of the Ryder Cup trophy. 

About Reckitt:

Reckitt* is driven by its purpose to help protect, heal and nurture in a relentless pursuit of a cleaner, healthier world. We fight to make access to the highest-quality hygiene, wellness and nourishment a right, not a privilege, for everyone.

Reckitt is proud to have a stable of trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more. Twenty million Reckitt products a day are bought by consumers globally.

Reckitt’s passion to put consumers and people first, to seek out new opportunities, to strive for excellence in all that we do, and to build shared success with all our partners, while doing the right thing, always is what guides the work of our 40,000+ diverse and talented colleagues worldwide.

For more information visit www.rb.com/us

*reckitt, formerly known as rb, is the trading name of the reckitt benckiser group of companies.

About Dettol® Pro Solutions:

Reckitt’s Dettol Pro Solutions harnesses the power of Dettol to help protect businesses and public spaces from the spread of germs. In today’s world, consumers have increased hygiene expectations which makes hygienically clean public spaces more critical than ever. The comprehensive approach from Dettol Pro Solutions incorporates science-backed protocols and training, EPA-approved Dettol products and Dettol branded marketing materials and signage. Dettol Pro Solutions empowers businesses to demonstrate to their staff and customers a commitment to providing a trusted standard of hygiene.

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