ZURICH: Dairy products company Mengniu has become the latest Chinese sponsor of next year’s World Cup in Qatar.

Mengniu was a sponsor of the 2018 finals in Russia.

FIFA secretary-general Fatma Samoura said: “Mengniu is committed to promoting a healthier world through nutritious products and safeguarding a sustainable planet. These values echo FIFA’s values of promoting healthy lives through football, as well as fair play.”

Company ceo Jeffrey Minfang Lu said: “[This] sits well with our five-year plan to develop Mengniu into an international dairy leader, a nutrition and health platform, a company with its strong cultural gene and its own sustainable development mode, and a brand loved by consumers across the world.”

Mengniu products include milk, yoghurt, pre-packaged ice cream, cheese, butter etc.

The World Cup finals kick off next year on November 21 with the final on December 18.