KEIR RADNEDGE REPORTS: World football federation FIFA has jumped on the highly controversial cryptocurrency bandwagon with its latest sponsor for the World Cup finals in Qatar in November and December.
FIFA has concluded a deal for Crypto.com to become “the exclusive cryptocurrency trading platform sponsor of Qatar 2022™ and will benefit from significant branding exposure both within and outside the tournament’s stadiums.”
The entry of cryptocurrency traders into football in the last three years has drawn criticism from financial observers who believe the market is not sufficiently secure.
A FIFA statement said:
Founded in 2016, Crypto.com today serves more than 10 million customers and has over 4,000 employees across its offices in the Americas, Europe and Asia. The company, which is built on a foundation of security, privacy and compliance, is designed to accelerate the global adoption of cryptocurrencies through its service offerings.
“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football,” said Kay Madati, FIFA’s Chief Commercial Officer.
“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”
Crypto.com enjoys high-profile partnerships with numerous top-tier sports and entertainment properties worldwide, including motor sport, MMA, basketball and ice hockey, as well as football. Most recently, Crypto.com secured a historic naming rights deal in Los Angeles for what is now the Crypto.com Arena and also became the official cryptocurrency exchange and trading platform for the men’s and women’s professional football leagues in Australia.
Crypto.com will activate its official sponsorship of the FIFA World Cup Qatar 2022 in many ways, including by providing opportunities for new and existing users to attend matches during the tournament or win exclusive merchandise.
“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally,” said Kris Marszalek, Co-founder and Chief Executive Officer of Crypto.com. “Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”
The world’s fastest-growing cryptocurrency platform, Crypto.com is built on a foundation of security, privacy and compliance. It is the first cryptocurrency company in the world to have ISO/IEC 27701:2019, ISO 22301:2019, ISO 27001:2013 and Level 1 PCI DSS 3.2.1 compliance and to be independently assessed at Tier 4 – the highest level – for the NIST Cybersecurity and Privacy Frameworks, as well as for Service Organization Control (SOC) 2 compliance. Find out more at crypto.com.