DOHA: Qatar and FIFA have unveiled La’eeb as the Official Mascot for this year’s FIFA World Cup 2022™.
La’eeb is an Arabic word meaning super-skilled player.
A FIFA statement said:
He belongs to a parallel mascot-verse that is indescribable – everyone is invited to interpret what it looks like. La’eeb encourages everyone to believe in themselves as ‘Now is All’. He will bring the joy of football to everyone.
The adventurous, fun and curious La’eeb was unveiled during the FIFA World Cup Qatar 2022™ Final Draw, which took place tonight in Doha.
Khalid Ali Al Mawlawi, Deputy Director General, Marketing, Communications and Tournament Experience, Supreme Committee for Delivery & Legacy, said: “We are delighted to unveil La’eeb as the Official Mascot for the first FIFA World Cup in the Middle East and Arab world. He comes from the mascot-verse – a place that is indescribable. We encourage everyone to imagine what it looks like.”
“We are sure fans everywhere will love this fun and playful character. La’eeb will play a vital role as we engage fans young and old in Qatar’s FIFA World Cup experience,” added Al Mawlawi.
The courageous and uplifting La’eeb has attended every previous FIFA World Cup™ tournament and has contributed to some of the most famous moments in football history, including a number of iconic goals.
La’eeb will be known for his youthful spirit; spreading joy and confidence everywhere he goes. La’eeb comes from a parallel world where tournament mascots live. It is a world where ideas and creativity form the basis of characters that live in the minds of everyone.
La’eeb will be everywhere – welcoming the world, inspiring young fans and cheering the action during the tournament, which will take place from 21 November to 18 December. In addition, fans will soon be able to download GIFs and stickers of La’eeb via a host of social media channels, including Facebook, Instagram, Twitter, TikTok, WhatsApp and Snapchat. La’eeb screensavers and filters will also be available for people to download.
Click here to download visual assets for editorial purposes.
About La’eeb . . .
La’eeb is a fun and mischievous character who comes from the mascot-verse, a parallel world where all tournament mascots live. La’eeb can be a figment of your imagination. He is whoever a football fan wants him to be.
With a youthful, adventurous spirit, La’eeb transcends time and place in order to be present with fans simultaneously, wherever they are in the world. He will excite fans ahead of Qatar 2022 and inspire them to celebrate the first FIFA World Cup™ in the Middle East and Arab world – which will be a platform to unite cultures from across the globe.
La’eeb is passionate about football and has followed every FIFA World Cup™ in history. He decided to appear at the Qatar 2022 edition due to the uniqueness of the tournament. La’eeb has participated in every past edition and helped to create some of the most memorable moments and iconic goals in FIFA World Cup™ history.