LONDON: Sponsorship of the World Cup is always a big revenue driver for FIFA, with 2022 being no different – the tournament has already delivered $1.1bn in revenue, according to business analyst GlobalData.

However, the leading data and analytics company notes that there has been a 16pc reduction in revenue since the 2014 World Cup, when it totalled $1.35bn and this may be because of the controversial decision to host the tournament in Qatar.

According to GlobalData’s Deal Database some big names are currently sponsoring the 2022 World Cup, however, the list of sponsors has dropped since 2014.

The idea to stage the World Cup in Qatar was controversial amid claims of possible bribery, corruption, and human rights abuse. The construction of stadiums in the country reportedly caused the death of more than 6,500 migrant workers sme of whom claimed to have had their passports confiscated.

GlobalData’s George Trotter said: “The World Cup has come under scrutiny, and all of the organizations associated with the competition may face backlash from the public. Of those that are still sponsoring, only four have explicitly addressed the migrant worker story.

“Some companies are being put off sponsoring the tournament due to brand image concerns. For example, Sony ended its sponsorship in 2014, while Hummel, the kit producer for Denmark, has toned down its symbol in protest against human rights violations.

“Hummel’s move was relatively small, and one that involved little cost and risk to its business. However, it led to a massive PR story, increasing awareness in both the company and the issues surrounding the tournament.

“Other sponsors may be reluctant to make a stance against FIFA, but public pressure could yet oblige these sponsors to make a stand. If the major sponsors avoid action, despite the public pressure, they risk real commercial damage.”

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