CARDIFF; The Football Association of Wales (FAW) is pleased to confirm that a comprehensive analysis and review of the Adran Premier is under way as the association works towards the first ever bespoke strategy for the top-flight of women’s football in Wales.
Positively transforming and elevating the domestic game forms part of the FAW’s commitment to ensuring a legacy follows a historic summer in which the Cymru women’s national team made their major international tournament debut at UEFA EURO 2025.
Industry-leading consultancy agency Portas have been appointed to lead the review
process, with a focus on providing insight into the overall league quality of the Adran
Premier, community and fan engagement and the current commercial landscape that
the league sits within.
The review will utilise a combination of quantitative and qualitative research methods,
drawing on data analysis, stakeholder interviews, surveys, and case studies to provide
an in-depth understanding of the league’s current state.
The analysis and recommendations delivered by Portas will form the basis of an
athlete-centred high performance strategy for the Adran Premier, presented by the
FAW in the spring of 2026.
Bethan Woolley, FAW Women & Girls’ Football Strategic Lead, said: “The review of
the Adran Premier comes at a pivotal moment for Welsh women’s football. While we
are witnessing growth across a number of areas within the women’s game in Wales,
it is essential to ensure the continued development of the full pathway. We are excited
to share the vision of announcing an Adran Premier strategy in 2026, with the aim to
strengthen and elevate the domestic game in Wales.”
Jack Sharp, FAW Head of Domestic Leagues, said: “The UEFA Women’s EURO has
been a once in a generation catalyst for the development of women’s and girls’ football
in Wales. Our continued investment in the Adran Premier to carve out a long term
vision for the league stands as a central pillar to the legacy of Cymru competing out in
Switzerland this summer. It is vital that talented footballers in Wales can see a clear
and sustainable pathway to a career within our domestic game through the next phase
of growth for the league.”
—–ENDS—–