First ‘WE’29 Champions’ Announced in Support of Germany’s UEFA Women’s EURO 2029 Bid

—- Frankfurt, 21st November 2025 – With just under two weeks to go until UEFA’s Executive Committee selects the host of the UEFA Women’s EURO 2029, the German Football Association (DFB) has marked a key milestone with the launch of its new ‘WE’29 Champions’ initiative. The announcement comes as momentum builds around Germany’s campaign to host the tournament under the vision “Together WE Rise.”

The WE’29 Champions programme unites leading figures from sport, media, and culture who lend their voices to the bid — highlighting the power of women’s football to inspire and engage new audiences across the country.

The first wave of WE’29 Champions includes entrepreneur Caro Daur, actress Veronica Ferres, and comedian Carolin Kebekus. The football community has also entirely supported the bid, with Champions including two-time FIFA World Cup winner Birgit Prinz, and both current captains of the national team, Giulia Gwinn and Joshua Kimmich. Further WE’29 Champions will be announced over the coming weeks, as the campaign builds up toward UEFA’s final decision on 3rd December 2029.

Fan engagement is a central pillar of Germany’s proposal — aiming to attract over one million fans to the tournament and deliver the first ever financial profit in the history of the UEFA Women’s EURO, ensuring long-term sustainability for the women’s game.

The announcement follows a landmark year for women’s football in Germany, with the DFB confirming a €100 million investment to professionalize the Women’s Bundesliga. This season opened with a record crowd of 57,000 as Bayern Munich hosted Bayer Leverkusen, while the national team’s UEFA Women’s Nations League Semi-Final against France drew 37,000 fans — a new record for the competition.

Reflecting on being one of the first WE’29 Champions, Giulia Gwinn, captain of the German national team, said:

“As players, we are so excited by the growth and potential of women’s football, not just in Germany but across all of Europe. To play in a home UEFA Women’s EURO would be a dream, and something that I know the German public would support in an incredible way. I’m very pleased to be a WE’29 Champion and hope that our bid can have the support of UEFA.”

The German Men’s National Team, led by Joshua Kimmich, expressed their support in a joint video statement. Kimmich was joined by Waldemar Anton, Robin Koch, Maximilian Beier, and Finn Dahmen, saying:

“I support the bid because in 2024 we played an awesome tournament in our own country — and saw how such an event can electrify an entire nation. We’ve proven time and again that we can be outstanding hosts.”

Birgit Prinz, Germany’s most-capped and highest-scoring player, added:

“Women’s football is experiencing such positive development in Germany right now. Hosting UEFA Women’s EURO 2029 would build on that momentum and take it even further. Germany has led the way in delivering great tournaments before — and this would be another major step forward.”

Veronica Ferres, award-winning actress, said:

“In film and television, we try to tell stories that move and inspire people. As we have seen, in Germany and beyond, football can do the same. A UEFA Women’s EURO 2029 hosted in Germany will have a unique ability to capture the attention of our very passionate fanbase, and those from across Europe, for a great celebration.“

Further WE’29 Champions will be announced via the DFB’s Women’s Football Instagram channel, @dfb.

Cameron Angus
Account Director – Sports Practice

+1 646 220 0796

3 World Trade Center

New York

10007

bursonglobal.com

###