Barbican announced as Official Global Supporter of AFC club competitions 2025/26 season

—- Barbican, a leading non-alcoholic malt beverage brand, has renewed its partnership with the Asian Football Confederation (AFC) as the Official Global Supporter of the AFC club competitions for the 2025/26 season. This continued collaboration reaffirms Barbican’s commitment to supporting the growth of football across Asia and celebrating the passion of fans worldwide.

Under this partnership, Barbican will continue to be a prominent supporter across all AFC club competitions, including the AFC Champions League Elite 2025/26™, the AFC Champions League Two 2025/26™ and the AFC Women’s Champions League 2025/26™.

As the Official Global Supporter, Barbican will continue to elevate the fan experience by bringing its refreshing beverages closer to football lovers across the globe, reinforcing its dedication to celebrating moments of triumph and unity.

Datuk Seri Windsor John, the AFC General Secretary, said: “The AFC is delighted to extend our collaboration with Barbican, and this partnership renewal is a tribute to the pivotal role and impact of the strategic reforms introduced in enhancing the world-class standards and widespread appeal of the AFC’s club competitions.

“We are proud to continue this rewarding journey with Barbican and look forward to working closely with them to deliver more innovative and engaging content to further deepen our connection with our passionate fanbase in Asia and beyond.”

Kelly Rafferty, General Manager of Rani Refreshments, added: “We’re proud to continue our partnership with the AFC, now as a Global Supporter, a milestone that reflects Barbican’s growing presence and connection with football fans across Asia. This renewed collaboration builds on our shared passion for bringing people together through the spirit of the game, championing real refreshment for the moments that unite fans everywhere.”

AFG CEO Patrick Murphy commented: “We’re excited to continue working with Barbican as our Official Global Supporter for the 2025/26 season. Their innovative approach to connecting fans and supporting the game will help elevate the tournament experience this season.”

For more updates on this exciting partnership, stay tuned to the AFC’s official channels.

About the AFC
The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations.

The AFC organises the AFC Asian Cup™, the AFC Women’s Asian Cup™, and the AFC Futsal Asian Cup™, which are the flagship Continental national team football and futsal competitions. The AFC Champions League Elite™, AFC Champions League Two™, and AFC Women’s Champions League™ are the premier competitions for Asian clubs, drawing millions of fans to the beautiful game across the Continent and beyond.

About Barbican
Established in 1982, Barbican has become one of the region’s leading non-alcoholic malt beverage brands. Known for its refreshing taste and delicious flavours, Barbican continues to innovate and deliver refreshing beverages that elevate social occasions.

About Asia Football Group
Asia Football Group (AFG) is the exclusive commercial agency for the Asian Football Confederation’s (AFC) competitions from 2023-2028. AFG’s partnership with the AFC covers the commercial rights for all major AFC National Team and Club competitions, including the AFC Asian Cup™, AFC Asian Qualifiers™, AFC Women’s Asian Cup™, AFC Women’s Olympic Qualifiers, AFC Champions League Elite™, AFC Women’s Champions League™, and AFC Champions League Two™ as well as AFC youth and futsal competitions.

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