BRASILIA / PR: Brazil has launched a new international advertising campaign produced by the Ministry of Tourism through the Brazilian Tourism Board (Embratur).
With one month before the opening of the 2014 FIFA World Cup, Brazil invites tourists to enjoy this mega event and the multiple cultural and natural tourist destinations of the country, as well as the Brazilian passion for dance and football.
The campaign consists of the videos “Meetings” and “Dancing,” which highlight various unique Brazilian attributes: culture, the unforgettable experience of visiting the country and its tourist attractions, as well as the joy of the Brazilian people.
The video “Meeting” addresses the warmth, energy and hospitality of the Brazilian people, as well as the natural beauty of the country and the cultural and culinary experiences offered. The video includes a song by Brazilian pop singer Ivete Sangalo that became popular during the 2014 Carnival in Salvador, Bahia and is now presented in a new specially remixed jingle for this campaign.
The video titled “Dancing” highlights the unique attractions of the country, focusing on promoting the lifestyle of the Brazilian people, the passion for football and the fervor and intensity of its people, like our taste in music and dance.
Reflecting on the campaign, Vicente Neto, President of Embratur, said, “The hospitality of our country invites tourists from all continents to visit us. We prepared in a special way, knowing that Brazil will be the setting of the biggest sporting event, with an expected 600,000 international visitors in our country and more than 26.3 million viewers across the world. This new campaign aims to show a small preview of what Brazil has to offer.”
The campaign – which aims to reach 1.3 million people – will run on television, the web, social networks and on public roads in 113 countries in the Americas, Europe and Asia.
To access the campaign videos and view a message about the campaign by Brazilian Tourism Minister, Vinicius Lages, please click on the following links:
About Brazil Tourism:
With its spectacular beaches, lush rainforests, rich culture, exotic cuisine and exciting nightlife, Brazil is one of the most compelling countries to visit today. Travelers are invited to explore Brazil’s incredible geographical diversity – from the wetlands to the beaches. With a beautiful, tropical climate, Brazil is an easily accessible, exotic get-away for couples, families and business travelers. Brazil will host two of the world’s most important sporting events of the decade – the World Cup 2014 and the Olympic Games 2016 – making it the perfect time to plan a first (or return) visit.
The Secretariat for Social Communication (SECOM) of the Federative Republic of Brazil is responsible for coordinating the public relations activities for the government of Brazil. The official website of the Brazilian State is: www.brasil.gov.br. The official social media accounts for SECOM International are on Facebook and Twitter at http://www.facebook.com/
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