LONDON: One day after their FA Cup semi-final exit, Liverpool have signed a three-year extension to their main sponsor deal with Standard Chartered.
The renewed deal will see the bank’s partnership with the club, beaten 2-1 by Aston Villa at Wembley on Sunday, run until 2019.
The bank first partnered with the club in 2010 as the main sponsor, and the Standard Chartered logo has featured on the front of the club’s shirts for the last five seasons.
Billy Hogan, Liverpool’s chief commercial officer, said: “This extension further demonstrates the great strength of our long-term relationship and the success of our partnership with Standard Chartered.
“The sponsorship of the Liverpool shirt is extremely prestigious and only five brands will have adorned the shirt in the 40 years since we created the sponsorship opportunity.
“At the end of this term we will have been working in partnership with Standard Chartered for almost a decade and we continue to collaborate on our shared values, passion and commitment to the community.”
** Jon Moss will referee the FA Cup Final between Arsenal and Aston Villa on May 30.
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