TURIN: Allianz has added to its portfolio of sports stadia by agreeing a deal with Italian champions Juventus for their home in Turin.

A €75m six-year contract with the insurance multinational was negiotiated through Lagardère Sports and Entertainment whose now-defunct Sportfive agency has obtained naming rights in 2011 when the stadium was built.

Hence he 41,500-seat stadium will evolve from the Juventus Stadium to the Allianz Stadium with immediate effect though UEFA will not use the Allianz name in its European competitions.

Other Allianz stadia are the home of Bayern in Munich and in Sydney, Nice, Sao Paulo and Vienna.

Giorgio Ricci, Juve’s head of global partnerships, said: “The arrival of a global giant in the insurance sector such as Allianz is further testament to how Juventus has established itself as a first-class international institution, whilst enriching a stadium that has played a significant role, since its inauguration in 2011, to creating history with six legendary Scudetto titles celebrated within its walls.

“Our ambition and objective is to collaborate with Allianz for the benefit of our supporters, just as with the other partners who have helped transform the stadium into a theatre, ensuring that each match is a show of entertainment and a welcoming place for families.”

Juventus, who face Real Madrid in the Champions League final in Cardiff, were the first major Italian to develop their own home after the country’s football fell badly behind western European neighbours in terms of stadium revenue development.