LONDON: The Premier League reached a global audience of 3.2bn for all programming during the past season, a six per cent increase on the previous campaign.

Working in partnership with industry analyst Nielsen, England’s top-flight soccer league also found that the cumulative audience for live Premier League programming rose 11pc to 1.35bn.

The figures only account for standard in-home broadcast viewing and exclude out-of-home and mobile consumption.

The Premier League credited a significant portion of its audience growth to new free-to-air (FTA) coverage in several countries, including Brazil and South Africa.

There was also a continued increase in live audiences in the UK, where pay-TV broadcaster Sky Sports saw its viewership grow 12 per cent during the campaign.

In total, the Premier League said it was shown in 188 of the world’s 193 countries recognised by the United Nations (UN). The five countries without coverage last season were Afghanistan, Moldova, Turkmenistan, North Korea and Cuba.

An official release added that 262,102 hours of Premier League coverage were broadcast globally during the 2018-19 season, reaching 1.03bn homes for all broadcast types.

The Premier League’s international programming is produced and distributed by Premier League Productions (PLP), which is jointly operated by the league and IMG. The global agency recently extended its partnership with English soccer’s top flight for a further three seasons.

Global audience figures have become of increasing importance for the Premier League after a dip in the value of its domestic television rights for the next three-year cycle to UK£5 billion (US$6.3 billion).

The drop was offset by a 30 per cent rise in the price of the league’s international rights, which have been sold for a combined UK£4.2 billion (US$5.3 billion) for the 2019 to 2022 term.

READ MORE AT:

Soccerex Europe top banner
Premier League global audience climbs to 3.2bn for 2018/19 season
Premier League global audience climbs to 3.2bn for 2018/19 season
English soccer’s top flight credits growth to FTA coverage in Brazil and South Africa…
Read More »
Manchester City launch OTT platform
Streaming subscription service will also show English soccer club’s women’s games…
Read More »
img_292_142
Juventus score exclusive Konami deal for PES 2020
Italian soccer giants will not feature on FIFA video game for first time in 25 years…
Read More »
Dortmund reportedly close to €300m Puma kit extension
Club-record ten-year deal would come into effect in 2020…
Read More »
The insiders guide for soccer clubs touring China

Tom Elsden from Mailman and Seven League’s Francois Westcombe offer their thoughts on the dos and don’ts for club soccer’s giants during pre-season excursions.

Read More »
The insiders guide for soccer clubs touring China
LaLiga Global Fútbol News: Spanish clubs are achieving international growth through YouTube
LaLiga Global Fútbol News: Spanish clubs are achieving international growth through YouTube

Directors from FC Barcelona, Sevilla FC, RCD Espanyol de Barcelona and Athletic Club explain how YouTube helps define their communications strategies

Read More »
China Sports Business Weekly: Tottenham Hotspur and CFG expand in China

Here are the top China football business news stories from this week provided by Mailman, a leading China sports digital agency and marketing platform.

Read More »
China Sports Business Weekly: Tottenham Hotspur and CFG expand in China
Soccer ex Europe
Want to advertise on SoccerexPro News?
Contact our sales team today
Pass this on | Have any feedback? Let us know!
Soccerex Global Partners
» +44 208 742 7100
» www.soccerex.com
» Unsubscribe Here
» 114 Power Road, London W4 5PY
© 2019 SportsPro
small-logo
facebook twitter
LinkedIn YouTube