UC3 enters exclusive negotiations in the sports betting category for UEFA men’s club competitions partnership — Category is the latest to progress as part of UC3’s 2027-31 UEFA men’s club competitions cycles

—- UC3, the joint venture between UEFA and European Football Clubs (EFC) that controls and manages the strategic marketing, sales and delivery of commercial rights for UEFA club competitions, has agreed to enter an exclusive negotiation period with a selected betting company to become a UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Super Cup and UEFA Futsal Champions League finals partner from 2027 to 2031.

This decision follows a process by UC3 and its agency, Relevent Football Partners.

No further comment will be made in the meantime.

About UC3

UC3 unites European football’s governing body UEFA and European Football Clubs (EFC), representing more than 800 top European clubs, around a new vision for managing commercial rights to UEFA’s Club Competitions (the “UCCs”). It is the company responsible for exclusively managing all commercial aspects of the UCCs and creating value for our partners. UC3 oversees the management, sales and delivery of all commercial rights (including media, sponsorship and licensing rights) for UEFA’s elite men’s and women’s club competitions.

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