LIVERPOOL: Liverpool has made a move to enhance the match day experience at its Anfield home by agreeing a partnership with wireless network company Xirrus.

The United States  firm has said it will “deploy its wireless arrays at Anfield, with the first phase of the deployment covering the two-tier, 12,000-seat Centenary Stand and adjoining corporate facilities, enabling fans to access and share digital content during games as never before. ”

The wifi network will be available to Liverpool fans for Sunday’s Premier League game against West Ham. By offering wifi Liverpool are hoping to improve the overall ‘matchday experience’ and encourage fans to share the excitement of the game with the global Liverpool fan base.

The issue of wireless internet access within stadia is currently a hot topic for sports clubs and leagues, with a number of different initiatives being explored.

Andrew Robinson, head of digital media and technology at Liverpool, said: “The added reliability and performance of high capacity wifi over 3G connections will encourage our fans to use social networks like Twitter and Facebook to share their experiences with fans unable to make it to the game.

“A massive driver for this new network is that we can gain more insight into our fans than ever before. Sign-in will be via a one-time registration process using an email address and fans will be encouraged to tell us their likes and dislikes.

“The technology will allow us to find out what devices fans like to connect with the club on so we can invest in digital platforms accordingly. We will also find out more about how fans use the stadium and its facilities so we can adapt these to better serve them.”

Robinson added: “The experience that we’ve created from day one is something we think fans will get very excited about. We’ll be providing in-match stats, food and drink offers, access to online retail, in-play betting in partnership with Paddy Power and also the ability to engage with a global audience outside of the stadium through social media platforms.”

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Friday, April 5, 2013 Liverpool seeks to boost Anfield experience through Xirrus partnership  Liverpool has made a move to enhance the match day experience at its Anfield home by agreeing a partnership with wireless network firm Xirrus.   The American company will deploy its wireless arrays at Anfield, beginning with the 12,000-seat Centenary Stand…. read more Valencia’s majority shareholder committed to club Fundacio VCF, the group which owns a 72.5% stake in financially troubled Valencia, has no intention of selling its shares in the Spanish Primera Division club, according to its newly appointed president Federico Varona…. read more Soccerex signs up King for European Forum Former England and Tottenham Hotspur defender Ledley King will be speaking on the ‘Life after the Final Whistle’ panel at the Soccerex European Forum in Manchester next week, organisers of the event have confirmed…. read more Indian federation attempts to woo expat investors The All India Football Federation (AIFF) will meet potential investors at a hotel in Dubai on Saturday in an effort to safeguard the financial future of the I-League top flight, according to The National…. read more Adelaide United maintains renewable energy ties through new sponsor Australian A-League club Adelaide United has announced a new sponsorship deal with Clean Energy Enterprises (CEE), following the demise of its previous partner, Unleash Solar, last month…. read more Prefer your news online? Stopped receiving your usual copy? Click here! All roads lead to Poznan for the Homeless World Cup Mel Young, president and co-founder of the Homeless World Cup, discusses the evolution of the competition…. The Homeless World Cup is much more than just an annual event – it is about intense activity throughout the year as homeless people transform their lives – a process which starts by simply kicking a ball…. read more