LONDON: After winning the Champions League on the pitch, Bayern have achieved success it in being ranked top of the latest BrandFinance Football 50 list.

The European and German champions have moved from second to first in this year’s table after achieving a nine per cent increase. Manchester United’s early Champions League exit is one of the major factors in their value’s two per cent depreciation.

The BrandFinance figures are calculated using variables such as revenue figures, squad values and UEFA co-efficient.

The top 10 is dominated by clubs from England’s Premier League – as well as Manchester United, Chelsea, Arsenal, Liverpool and Manchester City all appear. The Premier League’s total valuation is $3.1 billion, still ahead of the Bundesliga’s $1.9 billion.

Brand Finance’s head of sports valuation, Dave Chattaway said: “Bayern Munich is still very much a story of domestic dominance, however its continued presence in the Champions league has provided the club with access to a global audience.

“The challenge now for all Bundesliga clubs and the league itself, is to see if they can export their domestic brand strength into global opportunities.”

Brand Finance ceo David Haigh added: “The commercial transformation of the English game, which has created hugely successful global brands, had been seen as the model to emulate. However the escalation of player wages, poor financial management and alienation of grass roots fans has left many people jaded.

“In contrast the cheap tickets, high attendances, democratic ownership structure and financial prudence of the Bundesliga now looks like an attractive alternative, particularly now it is delivering world-beating, fluid football rather than the more workmanlike style German teams had been known for.

“Just as British politicians and business journalists have long been calling for our economy to emulate the German Mittelstand, now sports commentators are wondering whether we can learn from the Bundesliga.”


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