Football has been remarkably slow to enable its facilities with wifi which not only offers fans a service but opens up another potential marketing channel.
The Scottish Premier League champion have partnered with Sports Revolution, the sports media and digital marketing agency, and technology company Cisco, to bring high-density wifi to Celtic Park through Cisco’s Connected Stadium Wi-Fi system.
The Glasgow giant said that the development has come following a survey of its season ticket-holders designed to improve the match day experience. Every Celtic supporter will be able to access the network at Celtic Park through their smartphones and tablets.
Sports Revolution is also working with Celtic to develop an exclusive app called ‘CelticLive’ that fans will be able to download to their smartphones from early in the 2013-14 season.
The app, built on Sports Revolution’s StadiumLive platform, will give users the ability to view and interact with a wide range of club content, specifically designed to enhance match days at Celtic Park.
Last month Manchester City last month unveiled a similar initiative following in the footsteps of Bayer Leverkusen, which in April revealed details of a partnership with Deutsche Telekom and Cisco which it stated will transform its BayArena into a “stadium of the future”.
Similar services are also deployed at Real Madrid’s Santiago Bernabeu and Boca Juniors’ Bombonera.
Celtic chief executive Peter Lawwell said: “Celtic is committed to delivering the best matchday experience possible for our supporters and that commitment requires to stay at the forefront of technological advances.
“Our partnership with Sports Revolution and Cisco, coupled with other developments currently progressing around Celtic Park, means that the match day experience will be second to none.”