ZURICH: Last month’s high-visibility Confederations Cup set not only a goal-scoring record but a new mark in social media terms for world federation FIFA.
More than 30m accessed FIFA.com through June whose last two weeks were taken up with the World Cup warm-up tournament in Brazil.
This represented a 66pc growth compared South Africa in 2009 with 433m page views. Much of this was due, in any case, to the increasing take-up of social media platforms.
Some 11m accessed tournament related content, including during the World cup qualifiers, which saw three teams from Asia qualify for the World Cup finals.
The new daily Live Blog, available in all six languages – Arabic, English, French, German, Portuguese and Spanish – proved a particular hit. On average users followed this for 14 minutes on 30 June, the day of the final.
The tournament also saw the launch of Facebook pages for the Official Mascot of the 2014 FIFA World Cup™ and an official tournament page too, further enabling fans to interact with each other around the world. An official Facebook page for the 2014 FIFA World Cup Brazil™ will be launched soon.
More than 3.8m now follow FIFA’s @fifacom and @fifaworldcup accounts on Twitter, also available in six languages.