BARCELONA: Barcelona has set out details of the sponsorship with Qatar Airways whose reach has been prompting increasing unease among the Spanish champions’ supporters.

The club will receive a basic payment of E30.5m this season as part of football’s “biggest shirt deal ever” after confirmation last November that the airline would take over as the club’s shirt sponsor from the 2013-14 season.

This has been accomplished within the five-year agreement with Qatar Sports Investments which permits the possibility of including a new logo on the shirt from the third season of the agreement.

The Qatar Foundation had served as the club’s shirt sponsor for the past two campaigns, succeeding UNICEFwhich became the first brand to occupy Barcelona’s shirts after the club agreed to such deals in August 2003.


Javier Faus, Barcelona’s vice-president for economy and strategy, outlined the financial details behind the new deal on Tuesday, stating that the club will receive payments of E30.5m, E32m and E33.5m until the current agreement with QSI expires on June 30, 2016. A UEFA Champions League victory would be worth an additional E5m.

Barcelona’s partnership with Qatar Airways will be the world’s most lucrative until Manchester United’s huge new deal with Chevrolet takes effect in 2014-15.

The English Premier League champion’s tie-up with Chevrolet will bring in a record-breaking E417.4m over the seven-year duration of the agreement, averaging out at around E59.6m-a-year.

Barcelona president Sandro Rosell said Qatar Airways will provide an important means for the Spanish champion to reach out to its global fanbase.


He added: “We have 300 million fans around the world and thanks to Qatar Airways we can build connections with them. Also, Qatar Airways’ relationship with Barcelona Airport is getting more important every day.”

Faus added: “The agreement opens new markets that we were finding it hard to get into. It offers worldwide coverage that will help our marketing department.”

Akbar Al-Baker, executive director of Qatar Airways, said that the company will utilise prominent Barcelona branding at the world’s major airports with some of its 777 and 787 planes bearing the club’s colours.

He added: “Barcelona has the biggest fan base in the world and that’s why wanted to associate ourselves with Barça. It is one of the best institutions on the planet.” Faus and Rosell also stressed that while the deal has been signed with QSI, owners of Paris Saint-Germain, it does not imply any kind of special relationship with the Ligue 1 champion.


Soccerex Business Daily
Soccerex Daily Reader Offer - Ad
Wednesday, August 28, 2013

Inter extends historic ties to Nike

Italian Serie A club Internazionale has sealed a 10-year extension to its kit partnership with Nike.Having first joined forces in 1998, the agreement with the US sportswear giant takes the association between the two parties through the 25-year barrier…. read more

Barcelona reveals financial details behind Qatar Airways deal

FC Barcelona on Tuesday staged the official presentation of its partnership with new global partner Qatar Airways, stating the club will receive a basic payment of Eur30.5 million this season as part of football’s “biggest shirt deal ever”…. read more

Dortmund grips on to Hankook sponsorship

Borussia Dortmund has extended its sponsorship deal with tyre manufacturer Hankook until 2015…. read more

Man City denies A-League investment reports

Manchester City has moved to deny reports that it is interested in acquiring A-League expansion franchise Western Sydney Wanderers…. read more

Bologna plays its cards right with 32Red deal

Italian Serie A club Bologna has announced a two-year sponsorship deal with gaming group 32Red…. read more

Prefer your news online?

Stopped receiving your usual copy?
Click here!

Football and the gambling industry – a strong bet?

Daniel Wood of Back in Football discusses the role of betting firms in the game…

At what point does a harmless flutter on a game that can bring hours of excitement and suspense, adding to your overall match day experience, turn into an unhealthy addiction? Arguably the line is too fine to risk crossing. So should clubs prepare for that now or accept money from any source they can to keep up with the commercial needs and wants of football club owners and fans?…. read more

Soccerex Daily Reader Offer - Ad