BARCELONA: Barcelona has set out details of the sponsorship with Qatar Airways whose reach has been prompting increasing unease among the Spanish champions’ supporters.
The club will receive a basic payment of E30.5m this season as part of football’s “biggest shirt deal ever” after confirmation last November that the airline would take over as the club’s shirt sponsor from the 2013-14 season.
This has been accomplished within the five-year agreement with Qatar Sports Investments which permits the possibility of including a new logo on the shirt from the third season of the agreement.
The Qatar Foundation had served as the club’s shirt sponsor for the past two campaigns, succeeding UNICEFwhich became the first brand to occupy Barcelona’s shirts after the club agreed to such deals in August 2003.
Payments
Javier Faus, Barcelona’s vice-president for economy and strategy, outlined the financial details behind the new deal on Tuesday, stating that the club will receive payments of E30.5m, E32m and E33.5m until the current agreement with QSI expires on June 30, 2016. A UEFA Champions League victory would be worth an additional E5m.
Barcelona’s partnership with Qatar Airways will be the world’s most lucrative until Manchester United’s huge new deal with Chevrolet takes effect in 2014-15.
The English Premier League champion’s tie-up with Chevrolet will bring in a record-breaking E417.4m over the seven-year duration of the agreement, averaging out at around E59.6m-a-year.
Barcelona president Sandro Rosell said Qatar Airways will provide an important means for the Spanish champion to reach out to its global fanbase.
Connections
He added: “We have 300 million fans around the world and thanks to Qatar Airways we can build connections with them. Also, Qatar Airways’ relationship with Barcelona Airport is getting more important every day.”
Faus added: “The agreement opens new markets that we were finding it hard to get into. It offers worldwide coverage that will help our marketing department.”
Akbar Al-Baker, executive director of Qatar Airways, said that the company will utilise prominent Barcelona branding at the world’s major airports with some of its 777 and 787 planes bearing the club’s colours.
He added: “Barcelona has the biggest fan base in the world and that’s why wanted to associate ourselves with Barça. It is one of the best institutions on the planet.” Faus and Rosell also stressed that while the deal has been signed with QSI, owners of Paris Saint-Germain, it does not imply any kind of special relationship with the Ligue 1 champion.
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Wednesday, August 28, 2013
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